Kerala Startup Mission (KSUM) has lately launched Branding Challenge 2.0 and it is aimed at developing innovative branding for ten food technologies. It is part of the prestigious Huddle Global 2024 event and the challenge is a branding exercise as well as a unique opportunity for creative minds to drive growth and visibility in the food tech sector.
Technology today requires compelling brand identity to connect with audiences and the challenge opens doors for artists, designers, students and freelancers to conceptualize impactful brand names, logos, packaging designs as well as product mockups. It is sure to elevate the food tech innovations to new heights in the country. KSUM hopes to bring fresh and engaging narratives to technologies that could shape food systems in the near future.
The stakes are high and the winning participants stand to gain cash prize of Rs 10,000 along with the esteemed Huddle Global 2024 Designers Award. The recognition is to validate their work on a prestigious platform.
KSUM is making a statement about the importance of branding in technology adoption. CEO Anoop Ambika said the initiative is about aesthetics and also about strengthening a connection between innovation and audience. KSUM is nurturing a collaboration that benefits both the participants and the tech innovators.
The Huddle Global event is scheduled from November 28 to 30 in Kovalam and it is being considered as a cornerstone for India’s startup community. Chief Minister Pinarayi Vijayan is to inaugurate the event that is set to attract innovators, mentors, investors and stakeholders from across the globe.
Branding Challenge 2.0 reveals KSUM’s forward-thinking approach. It is aligning creativity with technological advancement and the contest highlights the need for holistic development in tech.
