If you’re a business trying to do well online, then chances are good that you’ve heard of SEO. If you’re a businessperson first and an online marketer second, then you might find yourself wondering what parts of SEO are best to learn now, what can wait, and what you might not need to know at all.
It’s true that there’s a lot to SEO, and in the big picture of things, it’s all important, but it depends on what kind of business you are and what your business objectives are.
The best SEO strategy will focus on what you need and what is most likely to work to get you ranking better on Google.
You can always hire some pros to do SEO consulting with you if you want the peace of mind of knowing you’re in good hands, but for some quick DIY tips on focusing your SEO strategy in the right places, check these out.
The Right Keywords
At the root of SEO are keywords, those words and phrases that people search to find the answers to their questions or solutions to their problems. As a business, you need to get found on the “right” keywords, the ones that are relevant to you and that make sense in relation to what you do and offer.
If you’re a personal injury lawyer serving Chicago, it would be nice to get found on the term “personal injury lawyer chicago,” but of course, every other personal injury firm in the city wants that, too.
By optimizing your high-quality web content and meta tags for that keyword, though, you give yourself the best chance of standing out among the crowd.
Doing local SEO as in the previous example is one thing. Doing SEO for ecommerce is something else. Here, you don’t need to worry about geography at all, since you sell products to anyone no matter where they are.
But that means the technical state of your website has to be doubly tucked away, since your website is basically your one and only means of revenue generation.
You need to fix your broken pages and links, optimize all your product pages for the right keywords, and know how to write good calls to action that will drive people to convert.
There’s a lot to ecommerce SEO, but getting it right is vital if you want to become a juggernaut in your market.
Lastly, you’ll want to focus on creating great SEO content no matter what kind of business you’re in. However, content is especially important when you’re a website that’s all about traffic. If you want to be a resource on a certain topic, or if you’re a blogger who makes money through affiliate marketing, then all you need is traffic.
Getting that traffic comes down to capturing the people who are currently going to your competitors. You have to research keywords with high search volumes that you believe you can rank better for. Then, you create content around those keywords, being sure to respond to user intent in the process.
The right SEO strategy comes down to common sense much of the time, so be smart about knowing what you need.