MakeMyTrip one of the biggest travelling portals has announced that it has collaborated with Microsoft for the utilization of Generative AI. It is helpful in making planning about travel by introducing voice-assisted booking in Indian languages.
In-platform tech stack powered by Microsoft Azure OpenAI Service and Azure Cognitive Services will be helpful in conversion with the user to offer personalized travel recommendations based on their preferences. They are inclusive of holiday packages that are totally based on variable inputs such as occasion, budget, activity preferences, and time of travel, among others, and even help book these holiday packages.
MakeMyTrip has mentioned that the company have pioneered offerings at the intersection of e-commerce, travel and technology, and is proud to make the introduction of a feature that breaks down the hindrances faced by the language, literacy, inability to navigate complex app environments, physical impairments, etc.
The Co-Founder and Group CEO of MakeMyTrip, Rajesh Magow said that this Generative AI integration through our collaboration with Microsoft involves simple visual cues and voice commands in native Indian languages that will male the modification in the landscape of travel bookings hereon forth.
The beta version of this integration has been introduced in English and Hindi language for flights and holiday customers.
Microsoft India Executive Director, Digital Natives, Sangeeta Bavi mentioned that the objective of the company is to bring together MakeMyTrip’s expertise with Microsoft’s AI capabilities that are inclusive of Microsoft Azure OpenAI Service. This collaboration is helpful for the travelling all over the country with trust and security at the core.
This will surely be helpful in elevating the hotel booking experience by offering personalized and relevant information to the user without scrolling through multiple reviews.