Thursday, June 30, 2022
Techiexpert.com
No Result
View All Result
  • Login
  • Register
Exclusive Videos
  • Tech news
  • Startup news
  • Artificial Intelligence
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • Machine Learning
  • Blockchain
  • Social Media
  • Tech news
  • Startup news
  • Artificial Intelligence
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • Machine Learning
  • Blockchain
  • Social Media
No Result
View All Result
TechiExpert
No Result
View All Result

Making Better Products by Scraping Google

Amanda Baron by Amanda Baron
November 20, 2020
in Tech news
Reading Time: 4 mins read
Making Better Products by Scraping Google
12
SHARES
161
VIEWS
Share on FacebookShare on Twitter

Understanding consumer needs is a huge pain point for every business. A lot of sales and marketing strategies that have been developed revolve around getting the best possible idea of what a potential client wants and needs. What if there was a way to always be up to date what customers think of your products?

What is Google scraping?

Google scraping is a small subset of automated online data acquisition. Put simply, instead of acquiring required data by hand, companies develop automated tools to help out with this goal. Generally, these applications go to URLs and download the page source code. This source code is then searched and parsed for the required data.

When Google scraping is performed, all the steps are nearly identical except for the destination and what data is acquired. Google scrapers usually accept queries from interested parties and then deliver parsed data at scale. Data is then analyzed to generate insights into search engine algorithms, rankings and many other important marketing factors.

Quite ironically, Google isn’t too keen on letting automated applications send queries to their search engine. Yet, they have built their entire business around a roaming robot that collects information in an identical manner to a web scraper and indexes it.

As Google attempts to prevent automated programs from sending queries to their search engine, they employ a few anti-bot measures. It all starts out with a simple CAPTCHA. If that is solved, access to the search engine is regained for some time. If after the CAPTCHA, Google still thinks that the queries are being sent from a bot, a temporary IP block will be enacted. Often, these don’t last long as Google simply cannot ban most IP addresses as they usually belong to regular internet users. In special cases, Google might perform a long-term network ban on an offending IP address if it seems to come from a specialized location (e.g. a data center).

Using Google scrapers for business data

There are two types of actionable information that are incredibly useful for any business: customer feedback and competitor data. By utilizing both in an effective manner, companies can greatly improve their returns. How does Google scraping come into play here?

An unfortunate fact of most businesses is that customers leave feedback on products all over the internet. Often they will even compare products from competitors, providing important insights into how improvements might be made. Yet, finding all of these reviews and feedback can be a chore. Sometimes it might be nearly impossible.

Google scrapers such as SERPMaster come into play in a very simple way – businesses can acquire large amounts of data on their products by sending a few simple queries. For example, sending a query to Google Search with “[product name] review” to a scraper will deliver all search results that match the query in a readable manner. Data analysts can then review all the websites where product reviews, overviews and any other comments were published and easily collect all online feedback.

By consistently using a Google scraper, businesses can collect customer feedback and product reviews and create actionable insights and improvements. Data analysis can provide a clear way and easy way to generate increasing amounts of revenue by simply solving customer issues that normally would not be visible.

On the other hand, Google scraping need not be limited to just internal matters. Google scraping can be utilized to gain insight into competitor products and strategy. For example, acquiring competitor product reviews can provide a lot of insight on both possible issues and improvements. One of the most useful ways to utilize competitor analysis is to find their customer pain points and solve them by applying the knowledge to their own products.

Finally, scraping might be utilized to beat out the competition in search engine result pages. Simply keeping track of any changes in rankings might provide insight into strategy employed by them to improve their position in SERPs. Always having knowledge on what your competitors are doing is an undeniable strategic advantage in business.

Google data and ease of access

Just a few years (or a decade) ago getting access to large amounts of scraped data from Google would require innovation, a large amount of resources, and time. Then the developed scraper would need to be maintained and constantly updated with knowledge acquired mostly through trial and error.

Nowadays nearly anyone can access large amounts of Google data by simply utilizing services that provide scraping services. Instead of managing everything in-house which is always a challenge, businesses can delegate the task to other providers and focus on analyzing the data they need.

There are increasing amounts of scraping service providers often not limited to Google. Most services provide access to scraped data from any search engine, e-commerce sites, etc. The only thing needed to make use of such data is having an analysis team.

Conclusion

Supercharging business initiatives with data is now easier than ever. By utilizing big data acquired from web scraping services, businesses can shoot ahead of their competition. Nearly any business that has a presence online can make use of data from search engines and e-commerce sites to drive their revenue upwards.

Tags: Google
Share4Tweet3Share1Pin2

Related Posts

Ways Data Analysis has changed customer reward programs
Tech news

Ways Data Analysis has changed customer reward programs

Digital Learning face recognition
Tech news

Here’s why Deep Learning might not be enough for celebrity face recognition

VPS Helps Forex Trading
Tech news

Staying Safe When Trading on a Trading App

Mozilla launches Thinderbird for android
Tech news

Mozilla launches Thinderbird for android

Is Signal an alternative to Whatsapp?
Tech news

Is Signal an alternative to Whatsapp?

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Most Read

  • How to Track Someone’s iPhone by Phone Number?

    How to Track Someone’s iPhone by Phone Number?

    305 shares
    Share 122 Tweet 76
  • Top 5 car automation trends to know

    136 shares
    Share 54 Tweet 34
  • What is windows modules installer ? How to Enable/Disable

    1233 shares
    Share 493 Tweet 308
  • Is Parody Coin investment a Good Investment?

    59 shares
    Share 24 Tweet 15
  • Tips to Reduce Your Website Hosting Costs

    869 shares
    Share 347 Tweet 217
  • How to Track Activities an Instagram account?

    81 shares
    Share 32 Tweet 20

Recent Stories

Does domain extensions impact SEO standards

Does domain extension impact SEO standards
Share4Tweet3Share1Pin1

How Enterprise Blockchain can enable Privacy Preservation

How Enterprise Blockchain can enable Privacy Preservation
Share5Tweet3Share1Pin1

How to flip NFT’s

How to flip NFTs
Share4Tweet3Share1Pin1

Data Analytics startup USEReady launches a new centres

Data Analytics startup USEReady launches a new centres
Share5Tweet3Share1Pin2
  • Terms of use
  • Privacy Policy
  • About Us
  • Contact us
  • Write For Us
  • Cookie Policy

© 2022 All Rights Reserved

No Result
View All Result
  • Tech news
  • Startup news
  • Artificial Intelligence
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • Machine Learning
  • Blockchain
  • Social Media

© 2022 All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Cookie Law Notice
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT