Meta has lately launched Movie Gen, an AI model designed to create video and audio clips based on user prompts. It is believed to reshape the content creation segment. It is said to be a direct competitor to OpenAI, ElevenLabs and a couple of more industry giants. Meta is showcasing its ability to generate video clips of up to 16 seconds and audio clips of up to 45 seconds equipped with impressively synchronized visuals and sound.
Meta’s demos are quite impressive. It is showing animals swimming and people painting. It is also showing a video of a man running through the desert with pom-poms in his hands. It is claimed that the AI can also edit existing videos. It can add music and sound effects to make the videos better. It is to offer endless creative possibilities to content creators.
Meta has decided not to release Movie Gen for open developer use unlike Llama language models. It speaks volumes about the potential risks. The company has plans to collaborate with the entertainment industry. It signals opportunity as well as caution. The ability to generate realistic video and audio clips with such precision raises ethical and legal concerns. It is especially related to the intellectual property rights. Similar issues have already emerged with OpenAI’s Sora model that has faced accusations of voice imitation without consent.
Ihe darker side of AI-generated content looms large. Deepfakes are already a global concern and particularly in political campaigns where misleading media can have serious consequences. Countries like the U.S. and India have expressed alarm over how AI could influence elections. Movie Gen has the potential to add to the problem.
Meta claims it will carefully monitor the use and particularly in entertainment segment.