MG India Teams with Cognizant to Create Omnichannel platform

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Cognizant Technology Solution has developed a digital customer experience solution for the MG Motor India, which is a unit of the Birmingham based automobile company Morris Garage.

The customer support platform will now be going to form an integral part of the MG Motor India marketing and customer engagement programs, said the announcement.

The platform delivers personalized customer solutions on the Adobe Experience Cloud, which is an online marketing and web analytics platform. It will even enable the automobile manufacturer to offer customer support throughout the sales cycle.

The platform will even be going to bolster the customer experience of the MG Motor Indian clientele, which includes the several stages of the customer life cycles such as evaluation, consideration, and purchase.

“We are determined to create a customer experience outside the car that matches the deeply personal experience inside and while driving the car. We are pleased to partner with a digital technology leader like Cognizant to help us achieve this vision,” said Gaurav Gupta, chief commercial officer, MG Motor India.

Apart from the customer platform, Cognizant has also helped the MG Motor Indian to develop an enterprise planning and management platform based on the SAP to optimize the processes like production, sales, warehouse and distribution management, and finance.

Previously, a consortium of the Life Insurance in Indian partnered with the Cognizant to develop a blockchain-driven platform to facilitate the sharing of data across the companies.

Cognizant also revealed that this year it would help to develop the technology solutions for the British Industrial Software company Aveva Group.

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