Microsoft Corporation has now revealed a new round of latest technologies, which is aimed at making its cloud computing services work in the data centres as it does not include the cloud data centres of its rivals.
The strategy, Microsoft exec and analysts revealed, that has been key to the company rise in the cloud computing infrastructure market, which research firm Gartner also estimates to be around $65 billion and where Microsoft is second only to the market leader Amazon Web Services (AWS).
Microsoft revealed that revenue from Azure, its flagship cloud offering, grew by 48%, which resulted in overtaking Apple Inc as the world most valuable public traded company across the globe.
Microsoft strategy has also involved constructing its most lucrative cloud software services such as database tools so that they can run inside its own sort of data centres, those being owned by the clients or even those of rivals like Amazon.
Microsoft AI and Cloud Chief Scott Guthrie revealed to Reuters that the move had persuaded some of its clients to use its services when they cannot always use the Microsoft data centres. Guthrie said that the Royal Bank of Canada faces legal requirements to keep some of its computing work in its own data centres and uses a technology known as a technology called Azure Acr to connect with the help of those facilities to Microsoft Cloud.
“The challenge with higher-level services historically has been the concern of ‘lock in’ – what happens if I can only use them in your data center?” Guthrie said. “That freedom of movement causes customers to feel much more comfortable using those services.”
Ed Anderson, the Vice President distinguished analyst with the Gartner revealed, the approach does open doors for Microsoft with customers, but it also forces the company to compete with them on the quality of its software services rather than even by packing them with the cheap computing power.
“To be honest, that’s a better way to compete,” Anderson said. “Customers are suspicious of rhetoric. They look for evidence of capabilities and are cautious of things where in principle technology is multi-cloud but maybe the software licensing doesn’t support it.”
Apart from this, Microsoft has revealed Mesh for the Microsoft Teams that start rolling out next year. The feature even combines the mixed reality capabilities of the Microsoft Mesh, which allows people in the different physical locations to join and share holographic experiences, with the different set of productivity tools of the Microsoft Teams, where people can even join the virtual meeting, collaborate on shared documents, send chats and more.
Mesh for the Microsoft Teams revealed a new generation of 2D and 3D meetings. Personalized avatars give proper control to users to customize their avatar and use AI to imitate different sets of gestures and movements that enable them to bring their physical presence into the conversation, even when their camera is off. No special equipment is required.
