The process of promoting a new app is essential, especially if your intent is for immediate downloads. The steps taken to promote an app are crucial to the success of the app. This usually determines how many people will decide to download and use the app. For any mobile application development company in the United States, they have a specific way to promote apps. Their promotion techniques would usually range from making a viral video, creating a blog, or making an app visible in the app store.
While all of these options are quite productive and trusted, some companies aren’t conversant with promoting mobile apps. With more people browsing the web with their phones now, mobile app marketing is crucial. The right steps can put you way ahead of your competition. This is a good reason only to hire dedicated developers and marketers.
The following are a few mistakes mobile application development companies make when marketing a mobile app:
Perfect App Features
One of the mistakes a lot of brands make when it comes to mobile marketing apps is not perfecting the features first. Any Android app development company you hire needs to take note of this. Promoting an app should entail showing people why they should download and use the app. For example, if your app has similar features to another, which is usually the case, you need to add distinct features. Adding features will help your app become more discoverable in the play store.
It’s essential for brands to hire dedicated developers as well as invest in a good Android app development company. This way the app will have the perfect features before marketing begins.
Lack of App Store Optimization (ASO)
A great way to market an app is by making it easily discoverable in the app store. App Store Optimization (ASO) is similar to Search Engine Optimization (SEO) except for the fact that they’re meant for different purposes. While SEO is intended for articles on Google, ASO is designed for an app store. For many phone users, they usually type a keyword in an app store and take a pick. Unless they are searching for a specific app, they would most likely go for the first option to pop up. Making your app ASO optimized will help your app be easily discoverable.
The Android app development company you hire must get this done by researching their target audience. Once they’re sure about their target audience, the next focus will be on the most used keywords. This will help simplify the entire process. Failure to make your app ASO optimized will affect its discoverability and downloads.
Reduced Focus on Mobile App Reviews
Reviews are by far one of the primary tools you can use to promote anything. Getting the opinion of a third party will help more people try out a product faster than actually highlighting its features. Ensure that the mobile application development company you hire focuses on this aspect. Channeling enough drive into getting positive reviews from your users is a fantastic way to improve your ranking.
This will quickly push your app to the top during a search. It encourages more people to download and utilize the app. An excellent way to promote more reviews is by using an app review plug-in. This allows a pop up review option periodically for your users. The more positive reviews you get, the more downloads you’re likely to get.
Failure to Feature in a High Quality Blog
A good way for a brand to promote their app is by asking for a feature on a high quality blog. This is necessary, especially in the early stages, because not a lot of people know about your app. It’s essential to get their attention via a top-rated blog with high quality content. Approaching an editor about your app should be professional and very straight forward. Explain the great features of your app without sounding like a sales associate. Instead, attempt to form a connection with the editor.
Also, what works for a lot of editors is having a referral. If you have a colleague who can help you out, then that’s a better option.
Not Creating a Micro site for Your App
A micro site, as the name implies, is a site created specifically to promote an app. This site is usually separate from the company’s website. This option is an excellent addition to your marketing strategy, as it increases the chances of your app’s discoverability. However, it isn’t a necessity, but many brands hire a dedicated developer to create one. A micro site should contain download links, promotional videos, screenshots of the app and a piece of well detailed information about the app. Ensure that when you hire dedicated developers, they develop a micro site for your app.
This site makes it easier for editors and users to understand exactly what your app is about. It’s usually straightforward and very informative.
Ignoring Social Media Marketing Options
Social media is arguably one of the significant ways to sell anything now a days. Since its inception in the early 2000s, social media platforms have become the go-to medium for engaging with millions of people. So far, Facebook, Twitter, and Instagram have been the most popular choice for different marketing products. However, recently YouTube has begun to gain ground in this area. The mobile application development company you hire should not underrate the power of social media.
Social media marketing is an excellent idea for promoting your apps via engaging posts. Posting relatable, engaging content will prompt more people to try out your app more. Also, a great way to catch your audience’s attention is by offering “freebies.” For instance, if you’re trying to promote a game app, you can try offering more lives to new users. This will prompt them to try out the game for themselves.
In conclusion, promoting your app can increase the chances of your app becoming discoverable. It’s advisable to avoid making the mistakes as mentioned earlier, as it can lead to a loss of time and money.
Vishal Bhatia is an international pioneer and expert innovator of outsourced web, software, and mobile app development company. In the last decade as the CEO and Co-founder of Dedicated Developers, he has successfully partnered on development projects with over 320 technology companies from 12 different countries to bring their web and mobile application ideas to life. His passionate team at Dedicated Developers is revolutionizing the outsourcing industry by cost-effectively aligning technology strategies focused on fueling business growth.