Techiexpert.com
No Result
View All Result
  • Tech
  • Startup
  • Artificial Intelligence
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • Machine Learning
  • Blockchain
No Result
View All Result
  • Tech
  • Startup
  • Artificial Intelligence
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • Machine Learning
  • Blockchain
No Result
View All Result
Techiexpert.com
No Result
View All Result

Mobile App Marketing: Practical Tips

Srikanth by Srikanth
March 13, 2023
in Marketing Trends
0
Mobile App Marketing: Practical Tips
9
SHARES
127
VIEWS
Share on FacebookShare on Twitter

Today it is a well-known fact that the launch of a mobile app can become a huge milestone for businesses as this software solution is able to open absolutely new opportunities for companies in their interaction with clients. As a result, it is possible to build much closer relations with the audience which will have a positive impact on companies’ profits and customer satisfaction.

But given the tough competition that we can observe in the markets today and the growing number of mobile applications launched by businesses, it is becoming more and more difficult to stand out from the row of rivals just because you have a good mobile app. Just imagine, according to Statista, as of Q3 2022, the number of apps available on Google play was over 3.5 million, while on Apple App Store, another 1.6 million are waiting to be downloaded.

It doesn’t mean that the quality and functionality of your solution do not matter. Of course, they do. But it is also important to think about how you are going to promote your app and position it on the market.

In this article, we want to share some practical tips that can help you market custom mobile applications in the right way. It is important to bear in mind that mobile app marketing covers multiple steps and stages from the moment when potential users just learn about the existence of your solution to the moment they turn into a loyal audience.

Pre-Launch stage: Build awareness

At this stage, it is important to tell the potential audience about your application and your brand. But to do it correctly, you need to know the interests and preferences of your users. It is recommended to conduct market research and create user personas. All this will help you to better understand what channels you can use to promote your app, how you should explain its functionality, what pains of your audience it will solve, etc.

As for the product itself, you also need to define the ways of telling people about it. You can launch a website or a landing page, you can use social media accounts of your company, cooperate with bloggers, and rely on content marketing. The main idea here is to choose the marketing tactics based on the peculiarities of potential users. For example, let’s admit that when you are launching an app for seniors, TikTok won’t be the best platform for advertising it.

Acquisition stage: Attract users

When your mobile app is launched, it is still too early to relax. Mainly, you should continue doing what you’ve started at the first step. You should use as many opportunities as possible to expand the number of people who know about your app and who are interested in downloading your application. You can opt for a paid strategy for placing ads on social media platforms that are popular among your potential users.

But what makes this stage different from the previous one is that you can also use app marketplaces as a promotional tool.

Your task is to rank higher in search results on app stores. Here, it will be useful to apply the principles of ASO (App Store Optimization). It includes adding a detailed description of your app, good screenshots, and videos, choosing the right keyword, etc. In other words, you need to do everything to make sure that your app is visible.

Retention stage: Offer something new

When some businesses see that the number of downloads is growing, they believe that they have already achieved their final goal. But it is not so. Now it is important to convert new users into lifelong customers. Below you can find some ideas on how to do it.

We recommend you establish two-way communication with your users. For example, it can be done via in-app messages and notifications. But please bear in mind that you shouldn’t be very annoying. Of course, it will be a good idea to inform users about a 50% discount on your products but it will be very irritating if you start doing it 5 times per day.

How to ensure continuous success

Of course, all companies, all brands, and apps are absolutely unique and it is impossible to use the same marketing strategies for all of them and expect that the chosen approaches will work the same way.

That’s why it is highly recommended to track how your community reacts to different tactics and approaches. For example, many projects note the high efficiency of referral programs and bonuses. In some other cases, “burst campaigns” that presuppose purchasing paid media exposure over a short period of time can bring amazing results. Moreover, it is always a good idea to ask users for feedback. Thanks to various surveys you can get valuable insights that will help you to make your product better.

Tags: Mobile Apps

Related Posts

Building a Winning Ecommerce Strategy: Tips for Entrepreneurs and Small Businesses
Marketing Trends

Building a Winning Ecommerce Strategy: Tips for Entrepreneurs and Small Businesses

A Comprehensive Guide To Content Networking
Marketing Trends

A Comprehensive Guide To Content Networking

Thomas Peter Maletta Explores Using Paid Advertising And Promotion For Maximum ROI
Marketing Trends

Thomas Peter Maletta Explores Using Paid Advertising And Promotion For Maximum ROI

Creating Engaging Content for Maximum Reach
Marketing Trends

Creating Engaging Content for Maximum Reach

What is E-Commerce SEO? Keep Up With SEO Trends
Marketing Trends

What is E-Commerce SEO? Keep Up With SEO Trends

Popular this week

  • Renesas Expands IoT Footprint with Sequans Acquisition

    Renesas Expands IoT Footprint with Sequans Acquisition

    2149 shares
    Share 859 Tweet 537
  • Y2Mate.com 2023: How to Download Videos and Audios

    252 shares
    Share 101 Tweet 63
  • Top 10 Omegle Alternatives you might like

    336 shares
    Share 134 Tweet 84
  • What is windows modules installer ? How to Enable/Disable

    126 shares
    Share 50 Tweet 32
  • Top 10 YouTube to MP3 Converter Platforms for Free

    98 shares
    Share 39 Tweet 25
  • Does God Play Dice? – A Quantum Perspective

    44 shares
    Share 17 Tweet 11

Latest Stories on Techiexpert

Amazon Unveils Next-Gen Echo Devices with Enhanced AI-Powered Alexa

Amazon Unveils Next-Gen Echo Devices with Enhanced AI-Powered Alexa
Share4Tweet3Share1Pin1

Tamil Nadu CM MK Stalin Unveils Ambitious Startup and Innovation Policy 2023

Tamil Nadu CM MK Stalin Unveils Ambitious Startup and Innovation Policy 2023
Share5Tweet3Share1Pin1

Bengaluru Fintech Startup Converj Targets B2B Payments with Virtual Credit Cards

Bengaluru Fintech Startup Converj Targets B2B Payments with Virtual Credit Cards

Pay for goods by credit card through a smartphone in a coffee shop.

Share5Tweet3Share1Pin1

EaseMyAI raises Rs. 3 Crore in Seed Round led by IPV

EaseMyAI raises Rs. 3 Crore in Seed Round led by IPV
Share6Tweet4Share1Pin1

Veera India’s Mobile Only Internet Browser by Marquee Investors and Entrepreneurs

Veera India’s Mobile Only Internet Browser by Marquee Investors and Entrepreneurs
Share7Tweet4Share1Pin2
  • Privacy Policy
  • About Us
  • Contact us
  • Cookie Policy
  • Write For Us

© 2016-2022 All Rights Reserved

No Result
View All Result
  • Tech
  • Startup
  • Artificial Intelligence
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • Machine Learning
  • Blockchain

© 2016-2022 All Rights Reserved

Cookie Law Notice
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
SAVE & ACCEPT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.