Competition in the eCommerce sector is getting harsher and harsher. With the online tools and possibilities that we have available today, it is possible to build an online business with a decent website in less than a day. And it will not cost you as much as it would have years ago.
More to it, after the Covid-19 pandemic, a lot of new online businesses have been created, or the physical ones decided to transfer their physical shops to the online world in order to survive. Therefore, the market of eCommerce is becoming more and more crowded, and you have to put in a lot of effort into advertising – and having a Google Ads account is not even discussable.
But having a Google Ads account with a functioning campaign is not enough. You need to have a proper strategy, always experiment, and consult with specialists in this field in order to outshine your competition. To help you improve your Google Ads performance, today, we are going to share some insightful methods that can help you do that.
Method #1: Perform a Google Ads Audit
Before you start improving the performance of your Google Ads, it is clever to perform a Google Ads audit before you change anything. This audit will help you realize which parts of your advertising campaigns are performing well and need no fixing and which ones are underperforming drastically and only losing money.
To perform a Google Ads audit, you can try out a free tool from Clever Ads – this way, you will be able to understand deep analytic facts about your advertising campaigns and do it for free. Therefore when you decide which parts of your advertising campaigns need improvement, you can invest your money into improving it.
Method #2: Position Your Ads Right
Even if your ad was written well and has real potential to attract new customers and drive new traffic to your online store, if it is not placed in the location it is supposed to be; it will not be effective at all. More to it, if you have chosen the pay-per-click method, then because of this mistake, you could even lose a lot of money.
Statistics show that if your ad is placed at the bottom of a search page, even if it is the first page, it barely generates any clicks. Obviously, to generate the highest number of clicks, you need to reach the top of the Google Search page. So when you construct your new ad, always think about this goal and strive for nothing else.
Method #3: Use Google Display Network
Google Display Network is the factor that is capable of creating enormous numbers of impressions every single month. And the campaigns that are created with this tool are capable of reaching a huge percent of all internet users worldwide. What Google Display Network does is it places visually engaging advertisements in such a way that it reaches incredibly huge target audiences.
Method #4: Use Ad Extensions Properly
If you want to start creating super effective and very well performing ads instead of those that are just okay and do not bring you to a negative profit, then you need to start using ad extensions and do it properly.
Ad extensions let you add additional valuable information pieces to an ad that you have already created. The most often used extensions are phone numbers, reviews, and links to your website.
Method #5: Make Sure Your Ads and Landing Pages Are Synced
One of the most important things you need to know about content marketing strategy and increasing website traffic by using Google Ads is that your ad content and the content on your landing page needs to be synced. Which means that it has to speak about the same thing. And if it does not, then you may even lose a bunch of advertising budget, especially if you are using the pay-per-click strategy.
PPC can help you save a lot of money on your advertising campaigns, but only if you do it right. For example, if your ad states one thing – that there is a sale on your website for all items that are in stock. And if a person will click on that ad and see that there is no sale, he will leave immediately.