Mumbai-based startup WickedGud has lately struck the headlines in the food industry segment. It has successfully secured ₹20 crore (around $2.3 million) in pre-series A funding led by Orios Venture Partners and garnered support from Asiana Alternative Investment Fund as well as the existing investors.
WickedGud was founded in 2021 and mainly focus on healthier alternatives to everyday staples like pasta and noodles. It caters to the growing demand for food that is convenient also good for health apart from using nutrition-rich ingredients. It is refreshing to see a company that is prioritizing health and not compromising on taste.
The new funding comes with exciting plans as the startup aims to expand reach by building a stronger distribution network as well as investing in branding and marketing. It has moved to introduce Korean-inspired flavors to their noodle range.
The real takeaway here is the way it is changing the way people think about quick and easy food. The startup is proving that convenience does not have to come at the cost of nutrition. It is the perfect time for brands like this to shine as more people are currently looking for healthier choices.
It is also a reminder of the shift in consumer preferences. People are looking for variety, quality and health in one package. WickedGud seems to have understood the preference of consumers and hence it is focusing on innovation and customer needs.
If WickedGud continue on its innovative path, it might just redefine what it means to eat well in India.
