Thursday, March 4, 2021
Techiexpert.com
No Result
View All Result
  • Login
  • Register
  • Home
  • Tech news
  • Startups
  • AI
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • ML
  • Blogging
Techiexpert.com
No Result
View All Result

Myths Busted: Why Usability Testing is the Best Option for Your Digital Product?

mohammad Ali by mohammad Ali
April 23, 2019
in Blogging
Reading Time: 4min read
A A
0
Myths Busted: Why Usability Testing is the Best Option for Your Digital Product?
12
SHARES
166
VIEWS
Share on FacebookShare on Twitter

When was the last time you paid attention to usability testing in your website design process? If you haven’t then now might just be the time. But, since you are planning to move forward for an implementation, you will come across many individuals who will spread a number of rumors about usability testing. Well, I am here today to help you clear your mind about such myths permanently.

When it comes to usability testing, the first image that pops into your mind is of people running around labs in lab coats. Well, first of all, we aren’t testing microbiological elements, we are testing websites so no lab coats are involved. Secondly, you will think that performing usability testing can shave off a good amount from your pockets. In reality, it is neither time consuming nor expensive.

Today, I will help you crack some long-lasting myths that has surrounded usability testing for long. In my opinion, here are these important myths which I feel are important to crack.

Myth # 1: Usability Testing is Quite Expensive

ADVERTISEMENT

Like I said, people always are under this misconception that usability testing is ALWAYS expensive. I do agree that it is expensive, but trust me, it doesn’t have to. In usability testing, you don’t have to test every aspect of your digital product. You can prioritize the ones which are important and test them first. You can test a handful number of design elements and features which are vital for your product. The rest you can test maybe after the launch once your business is flourishing up appropriately.

Myth # 2: It Fails to Help Users Identify Causes

If you are measuring quantifiable data, properly implemented usability metrics can help you identify causes. Data points are one of the best ways! Just place them properly on each step and then use them to gather information at different drop-offs along the way. There are several analytic tools now in the market which comes with plug-in metrics which makes the entire usability process quite easier. Another way to identify causes is to allow your website to generate error codes. In this way, you can pinpoint any technical issues and resolve user drop offs effectively and precisely.

Myth # 3: You Will Need a Lot of People for Usability Testing

Many people are under the impression that they will require a lot of candidates to help them with usability testing. This statement might be true if you are looking to perform a quantitative analysis. However, if you wish to perform a qualitative analysis, then quantity of candidates isn’t priority. You can get much better quality results with a few handful experts who are good at testing the product. Nielsen/Norman group performed a study how 85 of their usability tests became successful with just 5 participants helping them find the loopholes in their product.

Myth # 4: You Will Need to Setup a Usability Lab

If the first thing that comes to your mind with the term usability testing is setting up a usability lab, ditch that thought right away. You don’t have to setup a high-tech lab to perform usability testing. It may sound a noteworthy suggestion if you are conducting large scale evaluations. But, if you are just opting-in to sharpen up the experience of your digital product, all you need is a group of candidates. Set up a meeting room, set up laptops and let them test your product from different perspectives.

Myth # 5: It’s Important that You Test the Project at the End

Not really! It is not essential to test the project only after the digital product is completely designed. In fact, many organizations believe that identifying issues beforehand can be a much better option. Steve Krugs writes in his book, “Don’t make me think” that,

“Testing one user early in the project is better than testing 50 near the end”

Although, the idea of performing a test right after the project completes is a lucrative option, but what if there is a major problem? You can end up reverse engineering the entire digital product.

Hence, it is better that you break down the entire project in a number of sections. Then test each individual section separately and find potential loopholes to identify flaws for best results.

Myth # 6: You May Not have to Test an Existing Website

According to a web design agency,

“Even if you create an amazing website with a flawless design, you will still have to perform a number of usability tests constantly. It’s because the Internet world is continuously transforming and there are new technologies which are always changing the compatibilities. Hence, it is important that you keep on performing usability tests and make sure your design is working with the latest technology.”

If you want a prototype for your new website design, then nothing serves the purpose better than your old website design. It can help you identify the positives as well as the negatives which will in return help you build up a better user-experience for visitors. But how could you be possibly sure which changes are worth the attention and which of them are not. You can put both products to testing.

You never know which feature you may end up removing and in fact, that feature was one of the reasons why users loved your product! Surprisingly, you will discover something new and innovative.

In the End

Usability testing is a great method to identify what’s working for your business and what’s not. Only this time, it is not going to be you who will decide but the audience. Some businesses hire in-house resources to get this task done, but my recommendation is that you employ other individuals specifically from design firms. Their insights will hold more effective judgement and in return you can have a much better feedback. Some people send the new interactive design as a beta version to their existing customers and take the feedback from them first hand. In short, there are many ways.

I hope this article cleared up a lot of misconceptions on Usability testing. Until next time.

Tags: custmer experiencedigital transformation
Share5Tweet3Share1Pin1
mohammad Ali

mohammad Ali

Mohammad Ali is an experienced digital marketer and a search engine marketing specialist who is currently associated with Branex, as senior digital marketer and brand strategist.

Related Posts

What Is a Good Free Rank Checker?
Blogging

What Is a Good Free Rank Checker?

February 18, 2021
Should You Go for Easy-to-Use Website Templates When Launching a Business?
Blogging

Should You Go for Easy-to-Use Website Templates When Launching a Business?

February 12, 2021
Start a Blog in 2021
Blogging

5 Reasons Why its Best Time to Start a Blog in 2021

February 7, 2021
Pro Tips on How to Edit an Article
Blogging

Pro Tips on How to Edit an Article

February 3, 2021
Business Brand on Instagram
Blogging

3 Ways for College Graduates to Start a Business Brand on Instagram

February 3, 2021
How to Draw on a PDF in Google Drive
Blogging

How to Draw on a PDF in Google Drive

February 1, 2021

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

Latest Stories

What Technology is Used in Virtual Reality Gaming
Tech news

What Technology is Used in Virtual Reality Gaming

by Sony T
March 3, 2021
NVIDIA Is Building AI-Based Communications Services for Its Cloud Computing Segment
Cloud Computing

NVIDIA Is Building AI-Based Communications Services for Its Cloud Computing Segment

by Srikanth
March 3, 2021
8 Things to Consider Before Redesigning Your Website 1
Tech news

8 Things to Consider Before Redesigning Your Website

by Sony T
March 2, 2021
IoT in Manufacturing: The Success Story Nobody's Talking About
Internet Of Things

IoT in Manufacturing: The Success Story Nobody’s Talking About

by Srikanth
March 2, 2021
Winners and finalists for the 11th edition of Aegis Graham Bell Awards
Tech news

Winners and finalists for the 11th edition of Aegis Graham Bell Awards

by Srikanth
March 2, 2021
Load More
Techiexpert.com

© 2020 All Rights Reserved

  • Terms of use
  • Privacy Policy
  • About Us
  • Contact us
  • Write For Us
  • Cookie Policy

  • Login
  • Sign Up
No Result
View All Result
  • Home
  • Tech news
  • Startups
  • AI
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • ML
  • Blogging

© 2020 All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.