Sustainability and natural products are gaining momentum today and a small as well as impactful startup from Nagaland is making waves. Skincare brand Isti Natural was founded by Mulung Pongen in 2019 and it has become a symbol of ability of local businesses to fuel economic growth with eco-friendly alternatives. The Dimapur-based startup is rooted in indigenous herbs and local ingredients. It is steadily gaining recognition for sustainable approach.
The journey of Pongen with Isti Natural is deeply personal. The name ‘Isti’ is a tribute to her two daughters and its philosophy is to provide effective skincare products which are free from harsh chemicals. Isti Natural also aims to strengthen socio-economic change by collaborating with local women farmers to source raw materials.
Isti Natural is focusing on natural ingredients as well as is committed to the local community. Pongen lately revealed that it all started with a homemade serum that she shared with family and friends. The positive feedback spurred of family and friends marked the beginning of her entrepreneurial journey. Isti Natural today sources ingredients like Perilla seeds, Mulberry and Grapefruit from the hills of Nagaland. It is providing a reliable income for local farmers and particularly the women.
The dedication of Pongen is sustainability and it is not just limited to ingredients. Each step is aligned with the brand’s ethos of purity and responsibility.
Consumers today are becoming more conscious about their skin and Isti Natural is tapping into a growing trend. It is offering an alternative to chemical-laden products and also uplifting an entire community.
Isti Natural’s story is one of perseverance, passion, and the power of local innovation—an inspiring example of how a small idea can spark meaningful change, benefiting both the people and the planet.
