Bangalore based apparel firm, which is a manufacturer of the stain repellent and color resistant clothing with the help of a nanotechnology application has now secured $855000 from some of the angel investors which is led by the freshworks and some of the former Flipkart executive.

Some of the angel investors who also participated in the round include the Opentalk CEO, Apollo Hospitals Group, Paytm and Tokopedia.

The startup is going to use the funds for the expansion its range, hire tech talent, invest in some of the research and development and some of the launch experience centers in the top tier cities.

“Young brands like Turms are disrupting the apparel industry and creating a niche market for themselves with their unique offering of intelligent apparel,” said Freshworks founder Mathrubootham.

“We believe that the world is moving towards functional and low maintenance apparel that can simplify our daily lives. Turms is committed to pioneering that revolution and habit formation in Indian consumers,” said Rameswar Misra, CEO and co-founder Turms.

The startup has a patent-pending technology which will allow them to create natural fabrics and clothing which repel liquids, stains, and odors and have them to retain the soft touch, breathability, and natural feel. Turms apparels do not need to be washed frequently as the regular clothing and even requires the less water and detergent at the time of washing. The range includes the shirts, t-shirts, track pants for both the men and women and T-shirts and leggings for the women as well.

Rameswar Misra, CEO and co-founder, Turms, said, “Globally, most large brands are built around design, price, celebrities, and culture, but never intelligence. Our mission is to offer intelligent apparel at an affordable price. We believe that the world is moving towards functional and low maintenance apparel that can simplify our daily lives. Turms is committed to pioneering that revolution and habit formation in Indian consumers.”

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