San Francisco and Bengaluru-based post-purchase customer experience platform Narvar has raised ₹211 crores in series C funding led by existing investor Accel Partners, along with participation from Battery Ventures.
New investors that participated in the round include Salesforce Ventures and Scale Venture Partners. Ryan Sweeney, Partner at Accel, is set to join Narvar’s board after the funding. Accel Partners also led its series A round back in 2015, which raised $10 million.
The funds raised will be used to develop leading products for customers, along with expanding to international markets to support global brands.
Narvar was founded by Amit Sharma in 2012, to help brands engage with customers to build a long-term loyalty. The platform has served the retailer of around more than 500 which also includes the Sephora, Patagonia, Home Depot, Gap, and Bose.
Narvar’s robust, which works on the platforms like intelligent and customized SaaS provides some of the features like the powerful delivery tracking analytics, delivery notifications, returns management, seamless feedback collection and timely customer communications. The company has served nearly 5 billion customer interactions across 38 countries and 50 languages.
Amit Sharma, Founder and CEO, Narvar, said, “We recognized a huge opportunity for brands to deliver exceptional post-purchase customer engagement, and have helped retailers realize this vision for more than 300 million people. At the same time, e-commerce adoption has skyrocketed — in fact, more than 70 per cent of adults online have interacted with Narvar through the retailers we support, and we anticipate this will continue trending up.”
Narvar claims to have doubled revenue and employee headcount, in the last 12 months, along with adding more than 100 brands and expanding executive bench.
According to experts, customer experience is expected to overtake product and price to emerge as the key brand differentiator. With a strong customer and client base in the domain, Narvar is expected to play a key role in helping the brands enhance customer experience.
The platform also plans to expand business in India, over the next three years, already having established an R&D wing in Bengaluru. Last year, it also acquired on-demand logistics startup GoPigeon, to enable its goals.