Bengaluru-based startup Neural Garage is trying to reshape the global entertainment experience. It is expanding into Hollywood with its AI-powered visual dubbing technology. It is setting sights on solving one of the most frustrating issues for international audiences. It is the jarring mismatch between dubbed audio and lip movements on screen. Content localization is more important today and innovative approach could be a game-changer.
Visual dubbing is a technology that syncs lip movements of an actor with audio dubbed in another language. It might seem like a niche application. Multi-language content is currently a growing demand across the world. The recent work of Neural Garage on Ultratech’s ad campaign featuring Bollywood superstar Shahrukh Khan is a shining example. The ad was originally shot in Hindi and was seamlessly released in multiple languages. The lips of Shahrukh Khan perfectly synchronized to each dubbed version. The level of sophistication enhances the iewing experience.
Co-founder and CEO Mandar Natekar said the visual inconsistency between dubbed voiceovers and lip movements of actors was the trigger for the idea. It started as a solution to a frustrating issue during the pandemic. The technology has evolved since then with the potential to revolutionize global content production. The startup is now pushing boundaries even further and eyeing Hollywood.
The approach of Neural Garage is exciting. It is setting the stage for wider adoption across the entertainment industry. Studios can incorporate the AI-powered solution into their post-production processes. It eliminates the cumbersome aspects of localization. It is not just about syncing lips, but also about making content more accessible as well as engaging for global audiences.
The startup is gearing up to present its technology at TechCrunch Disrupt 2024 and participate in the Generative AI Accelerator program of AWS.
