Parle Products, a well-known Indian biscuit brand, is making significant moves in its digital transformation journey with the support of IBM’s cloud and artificial intelligence (AI) solutions. This collaboration has already yielded remarkable results including reduced sourcing costs, improved sales forecast accuracy, lower service costs and enhanced IT infrastructure efficiency.
In an official statement, IBM has revealed its expanded partnership with the company, highlighting the introduction of innovative technologies to boost their operations. One of the key aspects of this collaboration involves IBM Consulting teaming up with Microsoft to implement Azure Databricks Lakehouse, an AI engine for Auto Replenishment and SAP Ariba solutions at Parle. These advancements are aimed at leveraging the Azure platform to provide Parle with valuable data insights, fostering operational resilience, agility, and scalability.
Kamal Singhani, the Country Managing Partner at IBM Consulting for India and South Asia, emphasized the growing importance of exponential technologies like cloud and AI in today’s competitive business landscape. He noted that this collaboration with Parle is ushering in a fundamental shift in the core strategic units of the organization, resulting in improved operations and increased revenue.
Parle Products’ enthusiastic adoption of cutting-edge technology signals their clear path toward reshaping how they cater to customer needs and oversee their business operations. This digital transformation holds the potential to usher in an era marked by enhanced efficiency and innovative breakthroughs for one of India’s most cherished biscuit brands.
Furthermore, the commitment of Parle Products to technological innovation is not only benefiting the company itself but also contributing to India’s broader business landscape. By embracing these advanced solutions from IBM and Microsoft, Parle is setting a noteworthy example for other companies looking to enhance their operations and competitiveness in the digital age. This collaboration serves as a beacon of inspiration, showcasing how the integration of cloud and AI can drive positive change and foster growth across various industries in the country.
