If you are familiar with the concept of Digital Marketing, then you might have come across the term Pay Per Click (PPC). So, what does PPC mean…? And how to use it…?
Let’s dive into the details.
What is PPC…?
PPC, or Pay Per Click, is a digital marketing model where advertisers pay a fee each time their ad is clicked. Essentially, it’s a way to purchase visits to your website as opposed to relying solely on organic traffic. for a few seconds
PPC, or Pay Per Click, is a digital marketing model where advertisers pay a fee every time one of their ads is clicked. Essentially, it means buying visits to your website rather than waiting for organic traffic to arrive.
Why PPC…?
You might believe Search Engine Optimization (SEO) is the ultimate strategy to enhance your online visibility—and you’re not wrong. Implementing SEO tactics can place your website at the top of search results. But here’s the catch: How long will it actually take to reach page one? According to studies, most SEO campaigns typically require 6-12 months to see any results on page 1. And even after those 12 months, SEO demands ongoing effort to sustain your ranking. Remember, the competition for page 1 spots is fierce. for 8 seconds
Many believe that Search Engine Optimization (SEO) is the ultimate strategy to boost your online business—and you might be right. SEO can elevate your site to the top of search results, but there’s a catch. Studies show that it typically takes 6-12 months for an SEO campaign to achieve first-page rankings. Even after reaching that milestone, consistent effort is required to maintain your position amid fierce competition for those coveted spots.
Isn’t it a bit much of waiting for your small scale business…? So, that’s where the concept of Pay Per Click comes into the picture.
Pay Per Click is a great option where advertisers want new leads as fast as possible. PPC has the potential to generate sale within hours of watching the advertisements.
In the above picture, the first three links are Pay Per Click advertisements. You can see that it is specified as Ad before the link of every website which indicates that it is a PPC advertisement.
In the case of Google, the ads can be placed through Google Adwords so that your site can be displayed at the top of the search results as shown and the best part is PPC which stands for Pay Per Click which demands you to pay only each time someone clicks on your advertisement. If someone searches and just reads your meta description and leaves without clicking on your site then you don’t need to pay… That’s a lot better than TV or radio ads where you need to pay no matter how many target users actually watch the advertisement. Sounds good, isn’t it…?
So, how to make use of it…?
There are many PPC experts out there who can assist you in the process of posting a Pay Per Click advertisement. If you wanna give it a try for yourself, don’t worry it’s not that complex.
Keyword Research:
A PPC strategy typically begins with a team of experts conducting keyword research. This step helps determine the exact Google searches for which your ad will appear. For instance, if your business is a wedding photographer based in New Delhi, you wouldn’t want your ad to show up for searches like “Wedding photographer in Hyderabad.” Keyword research is crucial in preventing such errors and ensuring your ads target the right audience. for 5 seconds
Typically, a PPC strategy begins with experts conducting thorough keyword research. This process pinpoints the exact Google searches that should trigger your ad. For instance, if you’re a New Delhi-based wedding photographer, you wouldn’t want your ad appearing for someone searching for a wedding photographer in Hyderabad, right? That’s why detailed keyword research is essential to avoid such mismatches.
After combing through a lot of potential keywords in the searches, you can exactly know where to display your ad and where not to. There are a lot of keyword explorers out there, some are free and some are premium. You can try one of those to carry out your user research. For instance, Moz keyword explorer is one of the ideal keyword explorers to carry out your keyword research.
Optimization of the landing page:
The next step in PPC advertising is to build and optimize your landing pages. A landing page is the page that a customer lands on after clicking on your ad. To make sure that the central customers follow through by calling your business or by email or by any other means, you need to make sure that your landing page is designed properly in a way that every information is aligned right in place.
Placing an advertisement:
After you have done with the keyword research and optimization of your landing page, you can place your PPC advertisement on your desired search engine. In the case of Google, you can easily place your PPC advertisements through Google Adwords. So, what are you waiting for…? Boost your business by making use of PPC.
PPC Keyword Research:
Keyword research for PPC can be incredibly time-consuming, but it’s essential. Your entire PPC campaign hinges on selecting the right keywords. Successful Google Ads advertisers consistently refine and expand their keyword lists. If you only conduct keyword research once, after launching your first campaign, you miss out on valuable, long-tail, cost-effective, and highly relevant terms that could drive more traffic to your site. for 4 seconds
Conducting keyword research for PPC campaigns can be incredibly time-consuming, yet it’s absolutely essential—your entire PPC strategy hinges on finding the right keywords. Successful Google Ads advertisers continually refine and expand their keyword lists to capture new, long-tail, cost-effective, and highly relevant search terms. If you only perform keyword research once at the outset, you risk missing out on those invaluable keywords that could be driving significant traffic to your website.
A successful PPC keyword listing should be:
Relevant — Obviously, you do not wish to be paying traffic which doesn’t have anything to do along with your enterprise. You would like to locate targeted keyword phrases which will cause a greater PPC fixed-rate speed, the successful price per click, and enhanced profits. That usually means the keyword phrases you bid should be near about the offerings that you market.
Exhaustive — Your keyword research must comprise not just the hottest and frequently searched phrases in your speciality, but additionally to the very long tail of research. Long-tail keywords are more unique and less frequent, but they include up to accounts for the vast majority of search-driven visitors. Additionally, they are not as aggressive, and thus less costly.
Expansive – PPC is also pragmatic. You would like to continuously refine and enlarge your efforts and create an environment where your keyword list is continually growing and adapting.
If you would like to seek out high-volume, industry-specific search phrases to use on your PPC campaigns, then make sure to take a look at our favourite keywords.
Handling Your PPC Campaigns:
Once you’ve launched your new initiatives, it’s essential to monitor them regularly to ensure they remain effective. Consistent account management is one of the key factors in overall account success. Continuously review the performance of your campaigns and make the necessary adjustments to optimize your efforts: 1. **Add PPC Keywords:** Broaden your PPC strategy by incorporating keywords relevant to your business. 2. **Include Negative Keywords:** Use negative keywords to reduce irrelevant traffic and avoid wasting your budget on non-converting terms. 3. **Segment Ad Groups:** Improve your click-through rate (CTR) and quality score by dividing your ad groups into more focused, relevant categories. This allows for more tailored ad creatives and landing pages, increasing the overall effectiveness of your campaigns. for 6 seconds
Once you have implemented your new strategies, it’s crucial to manage them consistently to ensure ongoing success. Regular account management is one of the strongest indicators of overall achievement. Continually monitor your account performance and consider the following adjustments to optimize your efforts:
Add PPC Keywords: Expand your PPC campaigns by incorporating additional keywords that are relevant to your business.
Include Negative Keywords: Add non-converting phrases as negative keywords to improve relevancy and reduce wasted spend.
Segment Ad Groups: Improve click-through rates (CTR) and quality scores by dividing your ad groups into more targeted and relevant collections, allowing for more customized ad copy and landing pages.
Review Costly PPC Keywords: Review pricey, under-performing keyword phrases and closed them off if needed.
Ordered Landing Pages: Alter the articles along with calls-to-action (CTAs) of your landing pages to align with person search questions to be able to increase conversion prices. Do not send all of your visitors to the same page.
You will find out more about everyone these components of PPC campaign direction as you proceed during the coursework at PPC University.
If you are prepared to begin using PPC, jump ahead to find out how to establish a Google Advertising account.
If you already have advertising accounts, we recommend using our FREE AdWords Performance Grader to pinpoint areas for improvement. In under 60 minutes, you’ll receive a personalized report evaluating your account’s performance in nine key areas, including click-through rate, Quality Score, and overall performance activity.
Conclusion:
So, with this Pay Per Click advertising, you can drive highly qualified traffic to your website and help your business grow.