PhonePe’s Indus Appstore Launches with Backing from Indian Startup Ecosystem

Indian companies disrupt Google Playstore? PhonePe's Indus Appstore, backed by 300+ startups, gains traction at Delhi event.

By Sunil Sonkar 2 Min Read
2 Min Read
PhonePe’s Indus Appstore Launches with Backing from Indian Startup Ecosystem

Can Indian companies break the Google Playstore ecosystem? It seems so. PhonePe launched Indus Appstore and Indian Startups have backed it. More than 300 members of the Indian startup community rallied behind it at the grand event in Delhi.

PhonePe’s Indus Appstore is a native Android-based mobile app platform that is tailored specifically for Indian consumers. It promises a localized, personalized as well as inclusive experience. It is available in English and 12 Indian languages.

The launching event witnessed a convergence of leaders from various sectors and all echoed their excitement and endorsement for the potential of the app store to empower local talent, strengthen innovation and simultaneously propel economic growth.


PhonePe CEO Sameer Nigam address the event and emphasized the significance of the milestone in India’s digital journey.

He said that the critical need for a homegrown app store was to cater to the unique preferences and cultural nuances of the Indian ecosystem. He highlighted the Indus Appstore as a beacon of innovation and inclusivity that provides a dedicated platform for local app developers, startups and other members to showcase their content and products.

His sentiments were echoed by Harsh Jain, CEO and Co-founder of Dream11 & Dream Sports, who expressed excitement about and emphasized the potential for innovation. Aloke Bajpai, MD, Group CEO of Ixigo, and Saibal Biswas, SVP & Head of Marketing, PR, and Partnership at MediBuddy, also lauded their support.

With such support from key players, the Indus Appstore is believed to succeed in the Indian market and play an important role in reshaping India’s digital landscape. The support from the Indian startup community marks a significant step forward in India’s digital journey.

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