Among the finest interventions of big data, predictive analytics surely occupies a large chunk of the concern as they ensure better business decisions for many enterprises and they are also being used for unprecedented insights. However, in recent times, predictive analytics has extended its expertise in provide protection from the various malware that dominates the web. Ransom ware is one such powerful attack device with which, cyber criminals can bring down any state or any enterprise to their mercy. If such is the power, then the remedy should be sought with eagerness.
Often, rich states, big enterprises with huge databases are easy targets for such ransom ware because there is always one or more loophole in the digital landscape that allows the hackers to percolate through it. Hence, instead of protecting, companies keep backups in their safer databases because they have not been able to detect or protect their database. However, rather than creating a new reservoir because of leakage, predictive analysis now helps you to perform the long due fix of the hole in the pipe. Nowadays, with new techniques of hacking being invented by hackers, you cannot work against them simply by being conscious of things. Hence, predictive analytics may rescue you out.
How the attack arrives?
Recent ransomware attacks have been packaged through simple website links where, by clicking once, you land up in an exploitive website because of the malicious code written in the frame of HTML code. For companies who don’t take extensive backups, such a hack can lead to complete debacle. Enterprises that are working with huge chunks of private information are mostly targeted by these attacks since they possess data like income texts, health reports, educational progress etc. which can be exploited further by the malicious parties.
Basically, the hackers are trying to find more and more sectors with little cyber security and it’s hardly difficult to do so because although these enterprises are not using digital databases often, they are connected via the larger network. Hence, it has become mandatory for all businesses connected via the network to protect them from the growing menace. Experts predict that ransomware will only become more prevalent with more variants getting introduced as technology progresses. However, Predictive analytics has arrived to bail them out. You no longer need elaborate cyber defensive mechanisms for this process, which are expensive to say the least.
How does predictive analytics save the day?
Predictive analytics is empowered with a supreme detection ability that lets it detect the slightest changes in the data. When there is an impending outbreak of such ransom ware, data patterns start changing which can be immediately notified. The IT administrator can revert back to the last safe position immediately to prevent the attack. Malware is an extremely powerful category of malicious infectors which keep evolving with the progress of technology. Since cyber security always lags behind malware attacks, the most advanced attacks will breach the defense easily and completely destroy the database. Hence, a forecasting of the attack seems to be a more feasible option.
During backup, predictive analytics performs rigorous data processing and collects metrics for quicker decision making in the future. These metrics becomes markers of data shifts and hence, if there is any specific anomaly, you would immediately know that the attackers are making their move. Before the attackers make their first move, you get notified and you can then immediately save the database by reverting to safest point. With growing danger of ransomware, enterprises believe predictive analytics will only become more popular in the future. As machines become faster, predictive analytics will no longer remain a headache too.