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Fashion and fabric retailer the Raymond Group is now collaborating with the tech giant SAP t0o develop a robust backbone for the digital media for its fast-moving consumer goods division, according to the report which has been revealed.
The company said the digital transformation will accelerate business growth for its FMCG division and also help to achieve revenue worth Rs 1000 crore by the end of 2020. Raymond has also signed up for the 4HANA/SAP’s platform, which will also bring its efficiency for its business.
The company brand includes the ColorPlus, Park Avenue and Raymond. It also owns JK Helene Curtis, which even sells the deodorants and Park Avenue, and JK Ansell,
SAP S/4HANA is the SAP latest enterprise resource planning software which is also aimed at large companies. It comprises the Artificial Intelligence tools besides that even automating many tasks in the database. The solution is also available on premise or on the cloud customer private.
“Digitization is no longer a matter of choice but a strategic priority. With the existing SAP association, we are confident to lay a digital foundation, that in-turn will act as a catalyst for our future growth,” said Giriraj Bagri, president and group chief executive for FMCG at Raymond Ltd.
The company has also implemented some of the SAP S/HANA at its associate company JK Ansell a month ago, which has also been witnessed increased efficiencies, it revealed.
“Technology creates experiences that drive customer acquisition and loyalty. Digital transformation involves a fundamental mindset shift at every level of the organization,” said Subramanian Anantha padmanabhan, vice president, enterprise business for SAP Indian subcontinent. He added that the partnership will also help the brand generate upsell and help it expand in an increasingly dynamic market.
