Reliance E-commerce Focuses on online-to-offline Model

By Srikanth
3 Min Read
Reliance E-commerce Focuses on online-to-offline Model 1

E-commerce platforms have been known to increasingly modify and execute the Indian market. Transactions made via online platform carry the market smoothly and sprucely with various neoteric perks. Electronic commerce or e-commerce maintains a business-to-business selling, providing electronic data interchange through mobile apps, websites or conversational commerce. E-commerce is a convenient way for customers to recline and reap the benefits of online marketing. The possibility to buy even while working regularly with no hazard gives a major step forward towards new era of developmental society. Although this platform lacks human involvement and interaction, while Indian citizens require a face-to-face interaction, bargaining or involving the senses to buy, yet there is a pattern of availability and accelerated access that involves the consumers to buy and sell.


With the enhancement and modification of new generation, Reliance Jio and Reliance Retail, the subsidiaries of Mukesh Ambani is heading to launch a new e-commerce platform. Mukesh Ambani, Chairman and Managing Director, Reliance Industries, also announces that it will initially take a place for Gujarat retailers and owners of different stores.

“The new e-commerce platform will empower and enrich our 12 lakh small retailers and shopkeepers in Gujarat,” marked Ambani on Friday, at an inaugural ceremony of Vibrant Gujarat Global Summit 2019 in Gandhinagar.

Back in July, Ambani stated that his platform would use aggrandize reality, holographs and virtual reality to create an “immersive shopping experience,” which revealed Ambani’s protracted idea to introduce the e-commerce platform. It also pops the idea that Reliance Industries, India’s largest company by market capitalization, wants to adopt an innovative online-to-offline(O2O) model, in which a customer can choose online according to the take up in a physical store.

Summing Ambani’s platforms, Reliance Jio has 280 million subscribers till date while Ambani’s retail arm operates nearly 10,000 outlets across more than 6,500 Indian cities and towns. According to the tightened rules in India, since last month, foreign-owned online retailers are supposedly verboten to market in India via companies in which they own equity, acceding the analysis.  While the rules are figured to affect both, Amazon and Walmart’s operations, where, Flipkart Online Services Ltd is expected to raise a $16 billion deal, the local enterprises experience a benefit bar.

The trend to Reliance Industries and its assuefaction is taking the markets and its consumers to lengths of development and raised economy all over the nation.

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