Big data is a business buzzword. Competing in the online marketplace requires knowing everything you can about your competitors and customers. The internet provides an ocean of data ready for trawling, but recovering all of this data manually isn’t a productive use of time and resources.
That is why marketers use web scraping to retrieve data from sites. Tools such as proxies provide residential IPs for anonymous browsing to locate and scrape information from one to thousands of web pages. Web scrapers lift HTML code efficiently and store retrieved data in a database.
If you aren’t incorporating data scraping into your business strategy it is likely your competitors are. Staying ahead of rivals requires implementing the newest and most effective methods of market research. That is why data scraping is becoming so popular–no one wants to be outdone in the race for securing data and generating actionable consumer insights.
Making Web Scraping Faster
Web scraping beginners might notice that the process is going a bit slowly. Until you get the hang of scraping there can be some slowness. This problem is usually resolved by trying different types of scrapers, configuring them correctly, and using Cloud resources to get things going.
There are numerous web scrapers to choose from, or if you are a coding expert, you can make your own. Try Python, Beautiful Soup, Requests, Selenium, and Scrapy. Note that some of these scrapers are better for larger projects than others. With some research and experience, you can speed up your scraper and retrieve more data in less time.
Using a good residential proxy along with your scraping tool can improve speed. A residential IP is assigned to a certain location by an ISP. This provides more stability than a datacenter proxy, which is not linked to a specific place. Often, the internet connection is more steady with a residential IP, which can make your internet faster.
Better Access to Data
When you are hunting for data, the last thing you need is to be encumbered by geo-restrictions on content. A residential proxy will help you get past these blocks and access a large amount of data. A website will perceive the IP address of the residential proxy and not your actual IP address, so your actual location will be concealed, and you will no longer be restricted from using the content.
A residential IP opens doors to a wide selection of data from all over the world. You will also find that your search results change depending on which location you set your residential proxy. By changing location, you will broaden your access to data by generating different search results in each area.
Access to Localized Data
The advantage of data is that it breeds more data. After a data discovery, you will see signposts to other places where you can dig deeper and find more rewarding material. You may find that you can only find so much data in a specific place. With a residential proxy, you can set up your location in a way that will unlock more detailed information.
A residential IP will also allow you to scrape from sites that impose blanket bans. These bans group types of IP addresses together and restrict these users from viewing content on their site. Getting around bans and censorship is another way a residential IP can help you scrape data more efficiently.
Gathering Data on a Larger Scale
A data-driven strategy is not just a one-time pursuit. It involves retrieving data on an ongoing basis. Since User Generated Data is updated around the clock (think about how often the average person posts on social media), web scraping tools should be scalable so the process will grow.
There are concerns that a scraping project may become unwieldy as it gets larger. Some web scrapers are designed to handle smaller jobs, for instance, so getting a scraper that can deal with larger tasks is essential for growth. A residential IP will help you gather data on a larger scale by keeping your internet up to speed and opening access to an increasing number of web pages.
Keep Pace with Web Scraping Trends
If your business doesn’t use web scraping yet, it is time to get into step with the web scraping trend. If your competitors are scraping, you should be too. The key to effective scraping is the right tools, including web scrapers and residential proxies. Proxies make content more accessible and the scraping process more efficient especially as your business grows.