Role of Transparency in AI-Generated Images for Brand Trust

Trending on Techiexpert

- Advertisement -

Artificial intelligence has brought transformative changes to the creative world and particularly in the world of image creation. Marketers are increasingly exploring AI tools to generate visuals to can captivate audiences more. However, the tools are equipped with new challenges that require a balance between creativity, authenticity and legality.

Getty Images Chief Product Officer Grant Farhall lately shed some lights on the evolving space. It is at the forefront of visual storytelling for nearly three decades. It is equipped with expansive library of unique and permissioned content.

Farhall said the AI tools are an opportunity for marketers to help them in expanding their creativity with thoughtful approach. AI-generated images can bring concepts to life and open doors to possibilities based on imaginations.

A notable concern with AI-driven image creation lies in the ethical and legal implications. Many AI tools are trained on datasets which are just scraped from the internet and lack proper permissions. Farhall warns against such practices and urged the marketers to demand transparency as well as legal indemnification from AI vendors.

Transparency is an important factor in AI generated images as trust is essential and brands may risk moving away from their audiences if they fail to disclose the use of AI-generated content. Consumers always value authenticity and brands relying heavily on AI without transparency could face backlash.

AI is a powerful tool at its core and one can complement this. However, AI cannot replace human creativity as of now. Brands need to prioritize on ethical practices, transparency and legal safety. It is suggested to work with trustworthy vendors and simultaneously adopt to thoughtful strategies.

Recent Stories

Related Articles