Saturday, July 2, 2022
Techiexpert.com
No Result
View All Result
  • Login
  • Register
Exclusive Videos
  • Tech news
  • Startup news
  • Artificial Intelligence
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • Machine Learning
  • Blockchain
  • Social Media
  • Tech news
  • Startup news
  • Artificial Intelligence
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • Machine Learning
  • Blockchain
  • Social Media
No Result
View All Result
TechiExpert
No Result
View All Result

Salesforce For Marketing And Customer Retention

Vikas Arora by Vikas Arora
May 10, 2022
in Cloud Computing
Reading Time: 5 mins read
Salesforce For Marketing And Customer Retention
11
SHARES
152
VIEWS
Share on FacebookShare on Twitter

So, done with all your possible researches about how you can use Salesforce for Marketing and customer retention? So, what’s the conclusion? Most probably you must have decided to go for Salesforce! Well, this is an appreciable decision.  You have spent a lot of time as well as revenue in collecting data of the customers, creating a strong social media presence, drawn the customer to your websites, networked like crazy, gathering data for leads, and you’ve converted leads into customers. We appreciate all these hard-work and efforts but what’s the overall benefit if the customers cancel their accounts after a month or so?

It is also possible that your competitors must have swiped your customer’s right out from under your nose without your realization! To retain the good customers you’ve got, you just need to make use of every possible tool available. Salesforce is a versatile CRM that can fit into nearly any sales and marketing process. But Salesforce is not a magic wand! To make your approaches fit your business expectations; you must work hard to use its full potential.

Let us discuss one of the main topics we should not ignore, i.e.

The Keys to Use Salesforce for Marketing and Customer Retentions:

Have a look:

steps-salesforce

  1. Use Integrations to Get All Your Customer Data in One Place
  2. Use Social Media to Reach Your Customers
  3. Use Lead Scoring to Benefit Marketing
  4. Structure and format your data properly
  5. Scoring campaign responses

Let us discuss the points in detail:

  • Use Integrations to Get All Your Customer Data in One Place:

Integration of sales team with marketing team leads to the improved customer service! Don’t know how? Suppose if the marketing team is using HubSpot for performing, the sales team is using Salesforce and customer service team uses Zendesk, then you can easily integrate all these three to create a transparent funnel in between all. It will be easier for marketing, sales, and customer service to get on the same page. Know When is it time to move my small business to Salesforce

You won’t believe but this integration lead to the 52% of customers purchase more from a company! Amazing isn’t it? Gone are the days when companies need to transfer the data manually from one app to another. Now, the details are saved using your customer service software. This transparency not only results in more positive feedback from customers but also can be more effective in customer retention.

  • Use Social Media to Reach Your Customers:

Do you know? There is a 15% increase in churn observed generally if you don’t respond to the customers via social media. Yes, you heard it right. So you have no other choice except being social on social media. If a user questions you anything on twitter, you must have to answer that particular question through twitter only. Use the tool Twitter’s Advanced Search feature to track these interactions. You can simply reply to the messages through hitting the reply button or even insert automated reply option. You can search through keywords and keep an eye on the performance. Know about how salesforce brings digital transformation to field workers with AI, analytics tools. 

Overall the main motive of this point is if you want to keep your business going, interact with customers in the way they feel most comfortable.

  • Use Lead Scoring to Benefit Marketing:

The various lead score means different outcome to the marketing team. Have a look:

  1. A zero-lead score clearly means there is no sign of engagement. The reasons for no engagement could be either wrong data that is the wrong email address or no interest at all.
  2. A slow ascending lead score means it is proceeding in a slow manner. It can bring up promising Leads that might respond to the right promotional offer.
  3. No time rising lead score means that an immediate hand-off to Sales is needed.
  • Structure and format your data properly:

It becomes quite complex to pull out the data from the system and maintain data integrity when the data are written in more than one form. So, when you are using Salesforce for marketing, it is important to establish a standardized naming convention for all of your campaigns.

Thus, this tactic makes the reading of the data much easier. Also, it is one of the easier and more convenient reporting observed yet. For example: If you name email campaign with this structure, like EMAIL [Campaign Name] [NAME], it will be more convenient for everyone to understand as all critical information is there and presented in a consistent fashion.

You can also arrange the further step by introducing new fields that further categorize and define campaigns that matters most important to you such as targeted buyer persona etc

  • Scoring campaign responses:

Each campaign has their own definition of success. For example, the success of an online webinar is measured by registered, attended, and did not attend tracks whereas the email success is measured by open rate, click rate, and bounce rate. To score the overall success o the campaign as a whole, first set standards of campaign success before sending things out. Then, make sure they would end up being consistent across all the other child campaigns.

There are various other ways to collect responses. Some of them are described below:

Salesforce For Marketing And Customer Retention 1

  1. Web-to-lead forms: integrate with Salesforce to store the data in it at the appropriate data entry. The biggest advantage of this tactic is automatically marked submissions with certain tags.
  2. Mass Import: The data is collected off-site in this technique.
  3. Manual Update: It is quite tidy and time- taking process. It is executed when customers respond via phone or email. The data is entered manually.
  4. Marketing automation tools: Take the use of the tools such as the Salesforce Marketing Cloud that automate the entire process from start to end. Not only this but also collect response data and put it into the CRM.

Summing up:

So, these were some of the ways to use Salesforce for marketing and customer retentions. Which one do you find the best of all? Try them, you won’t regret it.

Tags: custmer experienceMarketing strategySalesforce
Share4Tweet3Share1Pin1

Related Posts

What is edge computing in 2022 and how to build its network?
Cloud Computing

What is edge computing in 2022 and how to build its network?

What is cloud modernization?
Cloud Computing

What is cloud modernization?

Cloud Hosting: 7 Tips For Success
Cloud Computing

Top 6 Cloud Computing Online Courses To Supercharge Your Career in 2022

Difference between cloud computing and CDN
Cloud Computing

Difference between cloud computing and CDN

Quantum computers ready to solve the unknown
Cloud Computing

Quantum computer ready to solve the unknown

Most Read

  • How to Track Someone’s iPhone by Phone Number?

    How to Track Someone’s iPhone by Phone Number?

    424 shares
    Share 170 Tweet 106
  • Top 5 car automation trends to know

    219 shares
    Share 88 Tweet 55
  • Is Parody Coin investment a Good Investment?

    84 shares
    Share 34 Tweet 21
  • What is windows modules installer ? How to Enable/Disable

    1241 shares
    Share 496 Tweet 310
  • Tips to Reduce Your Website Hosting Costs

    877 shares
    Share 350 Tweet 219
  • How to Track Activities an Instagram account?

    85 shares
    Share 34 Tweet 21

Recent Stories

Doing Cleanup: 5 Types of Links You Should Disavow

Backlinks
Share4Tweet2Share1Pin1

Telemedicine or e-medicine: What is it?

Telemedicine Business
Share5Tweet3Share1Pin1

Hyperlocal marketplace Urvann raises Rs. 3 Cr in Seed Round led by IPV

Hyperlocal marketplace Urvann raises Rs. 3 Cr in Seed Round led by IPV
Share5Tweet3Share1Pin1

Does domain extensions impact SEO standards

Does domain extension impact SEO standards
Share4Tweet3Share1Pin2
  • Terms of use
  • Privacy Policy
  • About Us
  • Contact us
  • Write For Us
  • Cookie Policy

© 2022 All Rights Reserved

No Result
View All Result
  • Tech news
  • Startup news
  • Artificial Intelligence
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • Machine Learning
  • Blockchain
  • Social Media

© 2022 All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Cookie Law Notice
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT