Udit Agarwal
Cloud-based CRM software provider Salesforce revealed that it is now rolling out a new blockchain platform for its customers to create an authentic partner ecosystem with distributed processes and data.
It is known by the name as Salesforce Blockchain, which is the new platform that is a low code blockchain platform that even extends the power of CRM, that is being built on the open source technology of the Hyperledger Sawtooth and deeply customized for the salesforce lightning, the company app building platform for the developers.
A low code platform is a software that allows its users to create applications with the graphical user interface in contrast to traditional computer programming.
“Now, companies will be able to create new ecosystems and achieve new levels of inter connectivity through trusted partner networks,” Bret Taylor, president, and chief product officer, Salesforce, said.
According to the company, organizations in all industries can use the blockchain for the various cases like the credentialing, verification and asset tracking off goods.
By combining the CRM workflows with the blockchain data, companies can now create new business models and process that span service, marketing and sales and beyond to accelerate the speed of business.
Some of the customers using the salesforce blockchain are IQVIA< S&P Global Ratings and Arizona State University.
The data-driven insights offered by the analytics product will also be going to help wealth managers, advisors and retail and bankers to instantly recommend the customized product for their customers, it had revealed.
Pardot has also become a part of the Salesforce when the company has acquired the ExactTarget in the year June 2013 for $2.5 Billion.
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