Say Goodbye to Traditional Focus Groups with Diesel Labs’ PanelAI

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Business intelligence startup Diesel Labs lately unveiled PanelAI, which is a tool to blend generative AI chat capabilities with vast consumer data and create “synthetic focus groups.” It promises marketing and media teams fast, accurate as well as cost-effective consumer insights. It eliminates the need for traditional focus groups and surveys.

PanelAI taps into dataset of more than 2.2 billion daily signals which are collected from social media, video platforms and traditional media outlets such as Facebook, Instagram, YouTube and Telegram. Users understands consumer preferences and trends through simple and natural language questions by analyzing the signals. Marketers can specify audience details like demographics and location. PanelAI provides instant analysis of sentiments and behaviors.

The tool integrates seamlessly with the AI chatbot Daisy of Diesel Labs. Users can ask about specific products, services or brands to Daisy to analyze conversations happening across multiple platforms to provide up-to-date insights. It can also identify trending topics among target audiences and help marketers to discover new opportunities in real time.

Diesel Labs founder and CEO Anjali Midha described PanelAI as a tool that is not just about surface-level insights. The tool combines social media opinions with detailed data analysis to give a deeper understanding of emerging trends to marketing teams. Midha added that it is like having target audience available 24/7 and this means it is ready to provide instant feedback for smarter decision-making.

Diesel Labs seems now reshaping the way marketing teams gather consumer insights by offering a faster and more dynamic alternative to outdated research methods with its PanelAI tool.

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