Tuesday, January 26, 2021
Techiexpert.com
No Result
View All Result
  • Login
  • Register
  • Home
  • Tech news
  • Startups
  • AI
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • ML
  • Blogging
Techiexpert.com
No Result
View All Result

Setback in the Growth of Digital Advertising

Srikanth by Srikanth
March 25, 2019
in Tech news
Reading Time: 2min read
A A
0
Setback in the Growth of Digital Advertising
10
SHARES
136
VIEWS
Share on FacebookShare on Twitter

Mobvista, a leading technology platform providing mobile advertising and mobile analytics services to the app developers globally participated in the AdTech 2019 recently and spoke in detail on this issue.

  • 8.7% of global ad-fraud happens in India
  • Mobvista’s Neeraj Sharma attended AdTech 2019 and spoke about ensuring highest level of fraud protection at his Company

The advertising technology space has evolved tremendously over the past few years with many rapid advancements in the sector. One of the banes that has come from this advancement is ad fraud. It has become an incredibly widespread problem for digital marketers and publishers across the globe.

Mobvista, a leading technology platform providing mobile advertising and mobile analytics services to the app developers globally participated in the AdTech 2019 recently and spoke in detail on this issue. Neeraj Sharma, Country Manager, South Asia & MEA, Mobvista attended the panel discussion “Predicting, Prospecting and Premium -The New Era of Programmatic” and said, “With the ongoing focus on privacy and data, as well as the continuous threat of ad fraud, Mobvista is addressing this problem by educating the partner advertiser on ad-fraud and offering the brand safety, trust & transparency. We believe in maintaining the fine balance between using data to deliver better ads and services and using data in a way that isn’t in the best interests of the consumers.” AdTech is India’s largest gathering for marketing, technology and media communities to come together to share trends, insights and disruptive technologies that’s shaping the digital economy.

Ad fraud is a modern-day epidemic globally and the fact is that there is no single way to tackle the menace of it, implies the industry has to work together to solve the problem. According to a report from TrafficGuard called, “Addressing Ad Fraud through Multipoint Analysis & Machine Learning” approximately one in 13 app installs generated in the APAC region in 2018 were not installs from genuine users.

ADVERTISEMENT

Stopping advertising fraud completely is hard. With scammers getting increasingly sophisticated, it’s impossible to suggest that ad fraud can be completely stopped but there are ways for companies to mitigate the problems. Mobvista is constantly working on new-age technology like Programmatic & AI to recognize frauds early on. And as the technology develops, machine learning will allow businesses to tackle the global problem of ad fraud to a great extent. Mobvista is trying to produce the best practices for identifying and reporting fraud and leveraging technology like machine learning to fight fraud in real time. They are also educating and engaging with their client and consumers on a daily basis to ensure fighting this together effectively.

Source : Bussiness Wire India news feed

Tags: Ads platformdigital marketingPress Release
Share4Tweet3Share1Pin1
Srikanth

Srikanth

Passionate Tech Blogger on Emerging Technologies, which brings revolutionary changes to the People life.., Interested to explore latest Gadgets, Saas Programs

Related Posts

Why Charter Networks Are Investing Heavily in Big Data
Tech news

Best Practices Of Financial Investing: Here Is What Experts Are Saying

January 26, 2021
Increasing Adoption of Informatics will Promote Growth of Data Analytics.
Tech news

Increasing Adoption of Informatics will Promote Growth of Data Analytics.

January 22, 2021
6 Ways AI and ML Together Transforming Endpoint security in 2020?
Tech news

5 Ways Artificial Intelligence Impacts Daily Life

January 22, 2021
What are some of the new innovations in Telehealth?
Tech news

Getting Started With Telehealth Technology: Here’s What Therapists Need to Know

January 21, 2021
10 CMDB Tools That Will Revolutionize 2021
Tech news

10 CMDB Tools That Will Revolutionize 2021

January 21, 2021
What You Need for An Effective Home Office Setup
Tech news

8 Advantages Coworking Spaces Have Over Traditional Offices

January 21, 2021

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

Latest Stories

Why Charter Networks Are Investing Heavily in Big Data
Tech news

Best Practices Of Financial Investing: Here Is What Experts Are Saying

by Sony T
January 26, 2021
Paid VS Organic Online Traffic: Why you should use them in tandem? 1
Marketing Trends

Paid VS Organic Online Traffic: Why you should use them in tandem?

by Sony T
January 25, 2021
Alibaba Cloud Computing Now Ranked Third-Largest Infrastucture as a Service Provider
Cloud Computing

Alibaba Cloud Computing Now Ranked Third-Largest Iaas Provider

by Srikanth
January 25, 2021
How a SERP Checker Can Improve Your Search Rankings
Marketing Trends

How a SERP Checker Can Improve Your Search Rankings

by Srikanth
January 23, 2021
Meet India’s Atmanirbhar Microprocessor chip ‘Moushik’, meant for IoT devices
Internet Of Things

Meet India’s Atmanirbhar Microprocessor chip ‘Moushik’, meant for IoT devices

by Srikanth
January 22, 2021
Load More
Techiexpert.com

© 2020 All Rights Reserved

  • Terms of use
  • Privacy Policy
  • About Us
  • Contact us
  • Write For Us
  • Cookie Policy

  • Login
  • Sign Up
No Result
View All Result
  • Home
  • Tech news
  • Startups
  • AI
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • ML
  • Blogging

© 2020 All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.