The latest episode of the Crafting Bharat podcast series was inspiring for the Indian startups. Aditya Sharma, Co-Founder and Director of The Souled Store, presented his views, based on his experience, that starting and growing a business in India is challenging as well as rewarding.
The Souled Store is a well-known startup for its trendy merchandise. It has become a favorite among younger generation. Sharma shared his story in building the brand from and it was inspiring and also insightful. He talked about the initial vision along with the hard work invested.
Sharma narrative mainly focused on the challenges faced by startups in India. The challenges are like securing funding, battling competition, scaling up operations and ensuring product quality as well. The hurdles are numerous. He said that startups should focus on the needs of customers. These can turn challenges into opportunities.
He emphasized on innovation in the podcast discussion. His store updates the products continuously and it is based on market trends as well as customer feedback. It is important for a company to adapt to change and remain innovative. This will help in survival and growth as well.
Sharma also stressed on the importance of having a strong as well as dedicated team. All the people in the team should be committed to the goals of the company and this will surely make all the difference.
However, Sharma seems optimistic about the future of Indian startups. He has a firm belief that Indian startups can survive as well as grow if they get better access to funding, mentorship and supportive policies.