Tollywood superstar Mahesh Babu’s recent investment in Fitday is more than just a business deal. It is a strategic alliance and reflects a growing trend where celebrities use their influence to promote health-conscious lifestyles. The investment is through Mahesh Babu’s GMB Entertainment firm and it is learned to boost the expansion efforts of Fitday.
Fitday is an emerging leader in the nutraceutical market segment in India. The startup has established itself in more than 10,000 retail stores so far. It now has the opportunity to increase its retail presence with the fresh capital and build a more powerful connection with health-conscious consumers.
India’s nutraceutical market is witnessing a surge in demand and growing at a rate of 20% CAGR. The market is projected to reach Rs 2.5 lakh crore by 2026 and is driven by increasing health awareness as well as rising disposable incomes. The demand for nutritional supplements and healthy snacks is no longer limited to urban centers but is expanding to semi-urban and rural areas as well.
Mahesh Babu said that he is thrilled to support the pioneering work of Fitday in the nutrition, snack and nutraceutical markets.
Fitday Founder and CEO Suresh Raju said that they have received many investment offers and been careful in selecting opportunities that align with their vision.
The partnership could be a game-changer for Fitday as well as for India’s nutraceutical sector. Fitday gains more than just capital by aligning with Mahesh Babu. It taps into the actor’s immense influence and credibility.
The move might prove to be a defining moment for both Fitday and Mahesh Babu.
