Monday, July 4, 2022
Techiexpert.com
No Result
View All Result
  • Login
  • Register
Exclusive Videos
  • Tech news
  • Startup news
  • Artificial Intelligence
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • Machine Learning
  • Blockchain
  • Social Media
  • Tech news
  • Startup news
  • Artificial Intelligence
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • Machine Learning
  • Blockchain
  • Social Media
No Result
View All Result
TechiExpert
No Result
View All Result

Telecommunications is leading the Digital Transformation of MSMEs and Startups in India

Srikanth by Srikanth
July 7, 2021
in Tech news
Reading Time: 5 mins read
Role of Communication Technology on Business
11
SHARES
157
VIEWS
Share on FacebookShare on Twitter

Micro, small and Medium Enterprises (MSMEs) and Startups have been recording a steady Y-o-Y growth for more than a decade now and thus play a pivotal role in the growth of our economy. They make up more than 95% of all businesses worldwide and two-thirds of all formal jobs. Evidence also suggests that these MSMEs account for 60-70% of GDP globally. 

While these organizations extensively contribute towards both employment generation and global GDP; they also drive change through their products and offerings. While almost every MSME has been significantly contributing towards this, ‘Tech MSMEs’ that provide products and services through the use of Information and communication technologies (ICTs) do it even more actively. The rise of new technologies has created momentum for tech MSMEs, which have become important actors at the local, national, and global level.

It is a notable fact that there has been a significant increase in the number of MSMEs and startups and the trend has gained massive momentum during the pandemic. A number of factors including employment crunch, delayed salaries and most importantly government initiatives like ‘Aatmanirbhar Bharat’ and ‘Vocal for Local’ gave these startups the requisite push. While in urban areas, this can be attributed to the availability, and accessibility of technology, the internet, and increased use of social media; in rural areas, it is still a budding concept but has been enormously picking up pace ever since COVID-19 entered our lives.

Due to the adoption of ‘Digital India’ initiatives, digitization is foraying into the rural areas as well and this has facilitated the rise of small and mid-size businesses in rural cities of India too. Technological advancements and the myriad of communication tools has allowed to aid in this trend. A profound division of SMS Country, Telebu is India’s first UCaaS company. The firm offers software solutions as a service to businesses through a bouquet of products on a subscription model with no strings attached. Being a hub of seven major enterprise communication products including Grptalk, TelebuJoin, TelebuPing, TelebuHub, TelebuPop, TelebuBlocks and SMS; Telebu’s key objective is to offer easy to use and reliable communication solutions to Startups, SME’s, Enterprise & Government Organizations and thereby enhance their functioning.

Pioneer in the UCaaS and telecommunications industry, Telebu has listed the key observations and insights about how telecommunications has proved to be a game changer for startups and MSMEs in the country. The recently published report reiterates the trends and changes that ruled the small and medium enterprise segment and how communication tools revamped the scenario. The findings of the report are based on the observations recorded by Telebu over the span of one year.

Highlights of the report are as follows:

  • Technology has been at the forefront of success for many MSME’s and startups ever since the onset of the global pandemic 
  • Real-time unified communication technologies and audio conferencing technologies have enabled remote work 
  • Call centre suites and conversational technologies are enabling MSME’s and startups to create a more personalized customer experience. Call centre suites and video conferencing technologies are also transforming the educational and healthcare industry 
  • Cloud computing has given MSMEs the ability to run their business everywhere, and serve any market
  • MSMEs are capitalizing on data analytics to examine existing customer insights and adjust offering accordingly

Remote working is a trend that has received massive acceptance ever since the pandemic hit us. While the trend was a common sight in metropolitan cities, owing to the pandemic, it also made its way into the non-metro cities. Though the country has been demonstrating impressive functioning of WFH culture till now, certain challenges including lack of proper technological infrastructure at homes, poor internet connectivity and limited communication tools that were a cause of concern initially cannot be ignored. As the report suggests, innovative technologies deployed by various telecommunications companies came to the rescue. They led to a digital transformation by enabling smooth remote working with their technologies. Amidst this, a consistent rise in the number of MSMEs and startups opting for idiosyncratic technologies to support smooth remote working has been observed in the last one year. In the past year, telecom companies have seen an influx of inquiries from several MSME and startups from a variety of industries including Real Estate, Supply Chain & Logistics, Agriculture, Manufacturing, Education, FMCG, Retail, Health Care, BFSI, IT/ITes, Energy, Mining & Metals, Aviation, Biotech etc. 

Another observation made in the past year was personalized customer experience. Telecommunications firms and tools are laying a path for MSMEs and Startups to enhance customer experience with the help of technology. Digital technologies are allowing companies to enhance the way they interact with customers at every stage of the customer journey. They are positively increasing buyer’s engagement and perception of the brand with the help of various conversation marketing tools available in the market.

In this pandemic time, where social distancing is the new normal and business travels are suffering a setback, conversation marketing tools and complete call centre suites are enabling global customer support. Some of the ways it is being used are:

1. 24X7 communication support

2. Multiple language support

3. Data collection: These technologies are helping companies maintain data records that can be utilized in the future for analyzing consumer intent and preferences

There are single-window software products available in the market that are loaded with all the tools and applications one need’s to manage an inbound, outbound or blended call centre on the cloud or onsite is helping the company manage queries and build better relationships.

Furthermore, Cloud computing has given MSMEs the ability to run their business everywhere, and serve any market. Because cloud applications are now available on a pay-as-you-go or pay-as-you-grow basis, startups and MSMEs have had the opportunity to grow. On top of it, cloud computing has also given them the ability to function and hire remotely.

Data analytics is another prominent tool deployed by the telecom players to help the startups and MSMEs. MSMEs are capitalizing on data analytics to examine existing customer insights and adjust offering accordingly. Additionally, ever since the modern cloud has become affordable, business intelligence solutions are being used by several MSME and startups for the betterment of their offerings. Infact, the telecom players have seen several companies requesting them for usage data insights to enhance their internal and external communication.

Not just this, data analytics is also being used to improve customer experience. Many companies are using in-depth real-time knowledge to understand buying behaviour and enhance services being provided.

Summing up the year gone by and the industrial changes being introduced, Mr. Satya Yeramsetti, Founder & CEO, Telebu, said; “The past year has been a year full of unexpected happenings, eventually giving rise to a number of new innovations. The patterns that were predominant in the past have continued defining the previous year too. Voice Recognition on a Video Call, Improved Privacy & Security settings, Virtual Events & Conferences with Augmented Reality, Improved Collaboration Capabilities and Integrations to Applications/ App/Bots/ Social Streaming Platforms are few of the trends that are providing the required impetus for the startup and MSME industry.”

Tags: digital transformationTech Trends
Share4Tweet3Share1Pin1

Related Posts

The Evolution of iGaming: How Technology Has Changed the Industry
Tech news

The Evolution of iGaming: How Technology Has Changed the Industry

Telemedicine Business
Tech news

Telemedicine or e-medicine: What is it?

Ways Data Analysis has changed customer reward programs
Tech news

Ways Data Analysis has changed customer reward programs

Digital Learning face recognition
Tech news

Here’s why Deep Learning might not be enough for celebrity face recognition

VPS Helps Forex Trading
Tech news

Staying Safe When Trading on a Trading App

Comments 1

  1. Digital transformation services says:
    12 months ago

    A major roadblock most companies face when it comes to digital transformation success is the leadership buy-in and this boils down to understanding what exactly a CEO of or top C-level executives of a company. The real problem with most companies is that many CEOs still don’t understand the role of marketing the strategy to stakeholders, clearing roadblocks on aligning resources and re-defining the future culture of the organization fully. Here comes the significance of partnering with renowned digital transformation services like Hakuna Matata solutions who have more than 15+ years of experience in helping companies achieve digital success.

Most Read

  • How to Track Someone’s iPhone by Phone Number?

    How to Track Someone’s iPhone by Phone Number?

    545 shares
    Share 218 Tweet 136
  • Top 5 car automation trends to know

    303 shares
    Share 121 Tweet 76
  • Is Parody Coin investment a Good Investment?

    110 shares
    Share 44 Tweet 28
  • What is windows modules installer ? How to Enable/Disable

    1248 shares
    Share 499 Tweet 312
  • Tips to Reduce Your Website Hosting Costs

    885 shares
    Share 354 Tweet 221
  • How to Track Activities an Instagram account?

    90 shares
    Share 36 Tweet 23

Recent Stories

Doing Cleanup: 5 Types of Links You Should Disavow

Backlinks
Share4Tweet3Share1Pin1

Hyperlocal marketplace Urvann raises Rs. 3 Cr in Seed Round led by IPV

Hyperlocal marketplace Urvann raises Rs. 3 Cr in Seed Round led by IPV
Share6Tweet4Share1Pin2

Does domain extensions impact SEO standards

Does domain extension impact SEO standards
Share5Tweet3Share1Pin2

How Enterprise Blockchain can enable Privacy Preservation

How Enterprise Blockchain can enable Privacy Preservation
Share5Tweet3Share1Pin1
  • Terms of use
  • Privacy Policy
  • About Us
  • Contact us
  • Write For Us
  • Cookie Policy

© 2022 All Rights Reserved

No Result
View All Result
  • Tech news
  • Startup news
  • Artificial Intelligence
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • Machine Learning
  • Blockchain
  • Social Media

© 2022 All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Cookie Law Notice
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT