Srikanth
Marketers of various companies and businesses are trying to find sophisticated ways to attract the attention of website visitors, and turn potential buyers into loyal ones, so that, ultimately, sales increase. However, many specialists forget that the simplest solutions are often the most effective.
One such simple and inexpensive solution is to add pop-ups to websites. With their sudden appearance, they attract the attention of visitors right away. This way, businesses can easily display the important messages they want to convey to visitors.
Different marketing strategies show different conversion rates. This indicator is the most important one, which marketers need to pay attention to. Regarding pop-ups, the conversion rate reaches over eleven percent. Compared to many other strategies, this is quite an impressive result.
In addition, this strategy is easy and inexpensive to implement. All that professionals need to do is to decide on the message, find ideas for inspiration, and choose an easy-to-use popup builder with which they can create effective website pop-up elements.
Here are the results you can achieve with an effective tool:
Turning visitors into customers
The monthly number of visitors to your business website does not mean that you have a successful business. Visitors come and go. Every company strives to turn a regular visitor into a buyer, and pop-ups can help with this.
Your website must offer something of value to grab the user’s attention. Pop-ups can increase your conversion rate because they concisely convey the main message. However, in practice, not every pop-up window is successful.
Here’s what you need to do to create an effective element:
- Use less text and offer more benefits for visitors;
- Use bright visuals to attract attention;
- Make personalized offers;
- Use the right call-to-action buttons matching the message;
- Choose the best time to show up.
The right message, time, fill-forms, and CTA buttons will make your element attractive. However, the main thing is the value of your message for a potential buyer. If you just ask for contact details and don’t offer anything in return, you won’t see any results. Nobody wants to receive a ton of emails a day. Your best bet is to offer a discount, coupons, freebies, or a limited-time offer. By giving something in return, you increase the chances that the visitor will become your buyer.
Choice of a particular trigger
A popup that appears as soon as a visitor enters a website is a bad idea. Visitors do not have time to get acquainted with what you offer, as you immediately call them to any action. This is annoying and forces visitors to close the tab.
Modern pop-up builders offer you the opportunity to choose a trigger. You can choose to have this element appear:
- After a certain number of seconds;
- After users view a certain percentage of content;
- After browsing several web pages;
- After a certain number of clicks, and more.
The tools allow you to set this option manually. Also, some of them may offer automatic selection. This parameter is set automatically after analyzing the behavior of website visitors. Thus, it is possible to analyze at what stage visitors close the page without completing a call to action.
It is also important not to exaggerate the number of pop-ups that each visitor will see. If they are browsing content or reading information about a product or service while distractions keep popping up, it will cause the visitor to simply exit your website.
Advanced editor
Beginners who have never worked with such tools before need an easy-to-use editor. However, such an editor should also offer advanced features and settings. You may have seen several bad pop-ups that you want to close right away. You definitely don’t want users to react in such a way to your popup as well. So, a lot depends on the design.
Also, the tool must offer a drag-and-drop feature. This greatly simplifies the whole process and also reduces the time for creation. You can easily add the necessary elements and get rid of those that do not suit you.
Don’t forget that you can make the popup window branded. When creating it, you can use your website’s color palette, fonts, as well as your company logos. Thus, the offer for visitors will seem more exclusive.
Rich library of ready-made templates
If you’re in the business of creating popups, it can be difficult to create the perfect element from scratch. For such a case, many tools offer a rich library of ready-made templates to use. You can choose the option that will look harmonious on your website and start customizing it.
Thus, using templates, you will have a base from which you can develop the perfect product. All you have to do is enter your message, and decide on color combinations, fonts, and other elements that will make your pop-up more visible.
Integration with other tools
The ability to integrate with other tools is especially important. For example, you may be able to integrate with your CRM system, which contains all the information about your customers. Thus, based on this integration, you will be able to create personalized offers. If a buyer sees a pop-up window that addresses him by name and also offers a valuable offer specifically for this buyer, then this will be difficult to refuse. This way you can reduce your bounce rate.
In addition, you must have the opportunity to analyze how this strategy is effective. You can integrate the tool with your Google Analytics profile. This will help you determine the effectiveness of each popup you use. You will be able to see if the conversion rate is increasing and if the investment is beneficial for your business.
This is a great long-term investment. In addition, as you learn how to work with parameters and trigger settings, you will notice significant improvements and an increase in the number of conversions.
Conclusion
With all the available marketing tools that professionals use to increase conversion rates, pop-ups perform great in terms of efficiency as well as increasing sales. In addition, it is the most cost-effective solution you can use today. The key is to find a modern popup builder that offers advanced features.
