Irrespective of the area of functionality of your company, customers always remain the most significant part of the organization. And, managing customer relationships is the basis for making it big in the corporate world. Customer relationship management solution cannot just help gather, organize and handle all of the customer data, but it also keeps all segments of the business connected. It acts as a liaison between different parts of the company starting from customer support to operations, from finance to marketing etc.
What is Dynamics CRM?
Microsoft Dynamics CRM is basically a cloud-based CRM solution people are leveraging to streamline their functions. It delivers easy to operate programs for sales, service, customer support, marketing as well as social engagement. In present day’s industry, customers have more choices than ever when selecting the organizations they pick to do business with. And, this has made it very significant for the companies to completely understand their customers’ needs, interests and behavior.
Customer relationship management tools enable the user to smoothly track all the required information and also share it to make sure that every communication with the customer is significant, fruitful, and delightful.
How does it help different teams?
Microsoft Dynamics 365 not only helps the customer support team to manage healthy and fruitful customer relationships but it also helps to strengthen the bond. Plus, the easy to navigate and intuitive user interface makes it exciting for the customer service reps to stick to the software throughout the day. Also, various features like the ability to record all the previous interactions makes it all the more convenient for the reps to deal with the customer in the most impactful manner.
Microsoft Dynamics CRM not only benefits the customer support reps but it also helps the sales professionals. If the sales reps get a good detail about the possible problems that the customers are facing, it becomes easy for them to create strategies that are meant to solve those issue. Apart from this, the sales team can also fetch the required details about the probable clients than inquire about the product, then hence, they can target them for sales.
This way, the software helps different teams to work in collaboration and perform better. The solution helps the users to meritoriously and carefully handle the complete sales process. The process-steered user interface smoothness the lead qualification methods. This makes it easier to drive positive conversion of the leads captured to customer accounts. The chance management area includes an integrated procedure header which can be used to handle chances via several sales phases and steps.
Now, coming to the marketing team. Microsoft Dynamics 365 has a plenty of highly useful features that make it very convenient for the marketing professionals to devise wonderful campaigns. Marketers can not only create email marketing campaigns but can also create and manage social media campaigns through the software. Plus, the new version of the CRM, Dynamics 365 allows the marketers to design the marketing communications just as they like it.
They can access the designing tools to design the campaigns as per their wish. Though, there are some pre-installed templates as well, which can be sued to save time. But, as we know that marketers are the people who are closest to the product and they have good knowledge of the target audience, hence, this feature gives them that extra advantage to make the campaigns more rewarding. The CRM contains a solid marketing list maker, offering the power to review and slice out explicit details about the customers and their contacts.
Apart from everything mentioned above, Microsoft Dynamics CRM services offers another great advantage as well, which is known as Project Service Automation. This feature enables the users to create project quotes as well as contracts. Also, the user can develop and manage projects for the customers using this feature, just after they’ve won the contract. The software also offers complete analytics to make sure that the projects are realistic and lucrative. The users can also manage working hours, rate lists as well as employee resources to efficiently trace the project success rate and the worth.
Microsoft Dynamics 365, the latest and most advanced version of Dynamics CRM is top choice of companies around the globe. It is one such software that allows the company to manage a plenty of different variety of things. The biggest advantage of using the solution is that it brings different teams closer. This helps the teams, as well as the company to perform better, in sync!