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SEO or Search Engine Optimization is one of the most popular and promising industries that has started to grow and spread all over the world. If you own a website then, learning SEO is the key to establishing a successful and ecstatic website. Without the right SEO strategies and ideas, you will never be able to rank up your website and thus fail to increase productivity and profits. You will need to keep your website updated with the latest SEO algorithm set by Google and manage various other aspects as well. Therefore it is and never will be an easy task to manage.
Websites with good SEO strategies and understanding of the current market scenario boost the rank and traffic of their websites by a significant margin. Some of them even generate revenue in 6-digit figures from their website as well. So if you are planning to revamp the presence of your website in 2019, then you will need to read about the top 10 most effective methods of SEO that we are going to discuss in this article very soon.
Top 10 Strategies for Search Engine Optimization
If you have a website and want to make it big, you will need to take care of a lot of elements, follow important rules and most importantly set your strategies right. So here are the top 10 strategies to revamp the SEO for your website.
Optimize Your Website to Be Mobile Friendly
Nowadays most of the people browse and surf the internet via their mobile phone. Due to the hectic schedule, it may not be possible for everyone to sit in front of their PC and browse their requirements. They do all sorts of thing on their phones including browsing websites. So it is important that your website is mobile friendly and people can access it on their mobile phones. It has been observed that 74% of the people are more likely to visit a website that is accessible via their mobiles. Hence, the mobile-first index is an important optimization to keep in mind.
Concentrate On Local SEO
In recent years, people have been more interested in checking out what’s happening around them on the internet. Therefore it is important that your website has placed enough emphasis on the local SEO. People always look for business and services that are being offered near them especially around their vicinity. That is the reason why if you want your website to grow big and your business to generate revenue, you will need first to understand the local scene and satisfy customers in the local areas. Before you taste the water of other markets, make sure to be familiar with the one around you. This will also help to mitigate the risk of your business.
Revamp Website User Experience
It is important that you invest your time and effort to make sure your website is working seamlessly. If you expect more traffic to visit your website, it is also very common for websites to crash and servers are becoming leggy. When your customers visit your website, you need to give them the best user experience. Building a flawless User Interface is very important SEO trick that will help you to retain customers and also satisfy them immensely while surfing. A clean, good looking and easily usable website always impress the people who will surely come back again to the website in most cases.
Take the Help of Social Media
Social media is one of the most promising ways by which you promote and spread a word about your company. Social media marketing has grown to be one of the biggest sources of increased growth and development for almost every website. Almost 52% of the users are more likely to purchase products from companies whom they follow on social platforms like Facebook, Twitter, and Instagram. The number of people is aware of your brand the better revenue is going to arrive.
Learn About Your Customers
In today’s world gathering and interpretation of data has become very important. Data science has seen a significant step in its usage over the past 1-2 years. This is because companies have understood how vital it is to keep them updated about the demands and needs of their customers. Make sure to attend sessions and events to connect with customers, hold online QNA sessions, brand campaigns and much more. Learning and connecting with your target audience will surely benefit you in the long run.
Use More Info-graphics
Infographics are very popular because they allow the users and customers to easily understandable information that is being displayed. With the help of quality infographics, you can efficiently increase the traffic of your website by 190%. Since 50% of our brain is constantly visualizing different elements around us, when you put an infographic on your website, it is more likely that your customers will be able to remember that in a better manner than reading a group of words. Start making infographics and use them all over.
Use Efficient and Crisp Keywords
Many online visitors look for keywords that are particularly related to the search they have conducted. They are in constant look for websites which goes well with the search keywords they have entered. Well, optimized keywords can increase your traffic by 110%. Therefore, you will need to use the right set of keywords for your business so that the target audience can land on your website. Websites which do not score good marks in keyword optimization, tend to perform significantly poor than the ones which use a rich and sophisticated set of keywords.
In-Depth Information and Data
Google ranks websites which offer more information and data regarding a particular topic, on the higher side. It wants the people to get more in-depth information that is at the same time readable and up to the mark. Hence, it is important that you create content which is at least of a word count of 1200-1400 words. The content should be engaging, contain a list of good keywords and be obviously related to the topic that is being discussed. Do not add fillers or unnecessary content which decreases the value.
Start a YouTube Channel
If you search for a particular thing on the Google search engine, you must have noticed that some videos are also shown in the results. Right? YouTube SEO is often neglected but can prove to be one of the wisest decisions that you ever made. Millions of people search for various topics on YouTube and therefore you will be benefited if you can start a YouTube channel and put up relevant, an informative video regarding your business or other topics. You can include your website links there as well to allow the viewers to land on your website or blog and generate traffic there as well.
Titles and Metadata
Last but not least, your titles and metadata can do wonders in SEO strategies. Even though many people neglect their importance, you should never do the same. Even before you can satisfy your customers, you will need to attract them to your website. Therefore it is very much essential that your website contains brilliant metadata that will give a brief but excellent quality description of what the customers are going to get on your website. So make sure to focus on both these elements.
So here are the top 10 strategies to revamp the Search Engine Optimization for your website. Make sure to read all the points that we have discussed on the above paragraphs and implement them in your real life. Hundreds of people have already benefited by following these strategies, and now it is your turn to convert your website from an ordinary page to a whole new business opportunity.