The recognition of Sleep Company as the ‘Young Turk Startup of the Year’ at the CNBC-TV18 India Business Leader Awards 2024 is a win for innovation and determination. The startup is trying to revolutionize sleep of people. It is an industry that had remained largely unchanged for decades.
The Sleep Company was founded by Priyanka and Harshil Salot in 2019. It started with a deeply personal mission as Priyanka struggled to find a solution for better sleep. It was less of a problem to her and more an opportunity. Her journey along with the drive of Harshil led to the creation of a brand to rejuvenate sleep.
The brand stands out as it is equipped with its so-called SmartGRID technology. Moreover, its primary focus is on R&D and this of course reveals its commitment to deliver well-being.
The brand has grown beyond expectations equipped with a ₹500 crore revenue run rate and international expansion. It is also being supported by investors like Premji Invest and Fireside Ventures. Its success proves that good ideas can capture the imagination of the market when it is equipped with dedication and execution.
The recognition is not just a business milestone for the young company.
The journey of Sleep Company reveals that personal challenges can spark ideas as well as can make the lives of people comfortable.
In a world that’s constantly awake, The Sleep Company reminds us how essential it is to rest—and to 0do it well.
