10 Tips and tools to write SEO-friendly content

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SEO is one of the essential terms in the world of blogging. So, what is SEO…? How to write SEO-friendly content…? Let’s discuss it in detail.

If your business is online, it will have a website. To make sure your website acquires top rank in the search engine results page and grabs as much consumer attention as possible, it must include some vital elements. A crucial component among all is high-quality and SEO-friendly content.

While you can always employ a reputed SEO Company in India to write SEO-friendly content but having some knowledge about tips and tools to write SEO-friendly content related to it can help you make the most of it. With SEO-friendly material, your website shows up on the leading search engine page. This can drive more clicks, likes, shares, and also increases customer engagement to your site and thus helps your business grow.

If your website is written with amazing content, but the content is not so SEO-friendly, then it may not be able to reap the desired results. In this situation, the best-written articles are of no use.

But at the same time, writing SEO-friendly content is not an easy task. According to a survey, over 3.5 billion searches are performed on Google ( a popular search engine) every day. Have you ever thought how a search engine like Google manages to handle such massive traffic of queries and show efficient results to all the users within a fraction of seconds?

Thanks to the very complex and sophisticated algorithms of Google, which manage to rank different available websites that suits the user’s search query and shows them in the order of their ranking. The search results of Google are so accurate that if a website is not on the first page of the search results, it is almost sure that the site doesn’t exist.

Suppose you started a business online. If your website doesn’t show up on the top of Google search results, it is evident that your business isn’t going to run in profits. So, optimizing your website to get as much as traffic in the Search Engines like Google plays an important role in making your website/business fruitful. But how to make it happen…? Here comes SEO into the picture.

SEO is the process of optimizing your webpages and websites to get ‘free,’ ‘organic’ traffic from search engines like Google. So, by following these SEO-friendly content writing tips, you can quickly drive free and organic traffic to your website, and therefore, your business boosts up.

There is a lot of foresight and thought involved in writing compelling SEO-friendly content. Here check some of the useful tips and tools to write SEO friendly content that will help you write rich content for search engines, which is also relevant for your business as well as customers.

Types of SEO

SEO is of two kinds – On-page SEO and Off-page SEO

On-page SEO:

Find relevant keywords that people are searching for and see how these search queries fit into your business. The easiest way to find the appropriate keywords is to put yourself into the shoes of a potential customer. Just try some random search queries on Google and don’t hit enter. You’ll find a dropdown under the search bar which is nothing but a list of the most searched keywords.

Since we have a list of keywords that potential customers use the most, we can optimize our website with those keywords so that both the search engines and the potential customers know about your website. These keywords help a lot in writing SEO-friendly content.

On Page SEO: Aly & Title Tag, Keywords, Header Tag, Internal Link, Content and much more...

Since we have a list of keywords that potential customers use the most, we can optimize our website with those keywords so that both the search engines and the potential customers know about your website. These keywords help a lot in writing SEO-friendly content.

NOTE: The most important thing is, it is better not to try tricking Google by keyword stuffing. Here’s an example of what you should not be doing..!!!

Ex:- If your business about wedding photography, you might stuff keywords as follows:

Hi, I am a Wedding Photographer in Hyderabad, who does wedding photography for the occasions which need wedding photography and we are pretty good at wedding photography. I hope you use our service for wedding photography.

The above practice is called Keyword stuffing, and it does more harm than good in the long run.

Off-page SEO:

SEO: Search Engine Optimization - The process of linking other websites to link to your webpages is known as Link Building. Links can act as votes or some other people vouching for your website by sharing their good experience with your website. And Link building is regarded as one of the most reliable strategies of creating SEO-friendly content.

Off-Page SEO often refers to link building. So, what is meant by link building…?

The process of linking other websites to link to your webpages is known as Link Building. Links can act as votes or some other people vouching for your website by sharing their good experience with your website. And Link building is regarded as one of the most reliable strategies of creating SEO-friendly content.

In general, the more quality backlinks you get from relevant pages, the higher you’ll rank in Google. Here the emphasis is on the term Quality. Because you can get backlinks from various sources like Forums, Directories, Editorials, etc., But the most useful are especially from Editorials(Blogs). So, if you are looking for quality backlinks, the best way is through Editorials.

So, we now have a basic understanding regarding SEO and types of SEO. But this isn’t enough to write SEO-friendly content. As said earlier, there is a lot of foresight and thought involved in writing SEO-friendly content. So, let us see some tips and tools to write SEO-friendly content.

Tips to Write SEO-Friendly Content

Follow these SEO-friendly content writing tips to write high-quality, SEO-friendly content:

1. Include Sub-headers and Headlines in Your Content

The first in the list of SEO-friendly content writing tips is incorporating sub-headers and headlines in your content can make it optimized for the search engines.

Headlines, as well as subheaders, can make the content of your site more skimmable. Thus, it becomes easier to read as well as understand. If it is easy to read, more people would prefer reading it. Most of the readers may even share it. In addition to these, sub-headers and headers improve keyword placement. So, including sub-headers and headlines in your content makes it SEO-friendly.

2. Add Links to Your Previously Published Content

The second in the list of SEO-friendly content writing tips is adding links to famous and high-quality websites that ensure the enhancement of the online validity of your website. If you can link your website to better quality links, then chances are your page will rank higher in the search results, and the more SEO-friendly your content becomes.

Additionally, you can also incorporate some credible sources within the content body to generate trust among your readers.

3. Select Appropriate Keywords

As said above, keywords play an essential role in creating SEO-friendly content. So, the third in the list of SEO-friendly content writing tips is, before you start writing your content or article, it is better to decide for keywords that you wish to incorporate in your essay. You can search for keywords relevant to your business through a marketing service or using a tool. This way, you can select the keywords based on the results of planned keyword searches.

Selecting suitable keywords your content would help you write SEO-friendly content. You can use keywords in the headers, titles, main text, or tags.

4. Optimize Your Article Length for SEO

Top-notch search engines, like Google, give priority to lengthier articles. But if your item is too long, then you will lose out readers. Your essay /article should be a minimum of 300 words in length.

So, the fourth in the list of SEO-friendly content writing tips is, though there is no specific limit to maximum word length, the only thing to ensure is to keep maintaining the interest of your readers. Hence, you can cap the range of your content around 700-800 words.

Additionally, you must maintain an appropriate keyword density for your content to make it SEO-friendly.

5. Write Content of Extremely Premium-Quality

Writing high-quality content should be self-evident; however, it is not always applied. The most excellent way to get more people to read and engage the material is to write entertaining and useful content. So, the next in the list of SEO-friendly content writing tips is to write high-quality content.

The reward is always offered to search engines with relevant and high-quality content. It is, therefore, essential to maintain the quality of your content.

Once you get to know how to write SEO-friendly content, you can use some additional tools to simplify and enhance the process and eventually make it SEO-friendly.

6. Optimize the Images Included in the Content

You can make your content exciting and more shareable by including high-quality pictures. Customers always prefer buying content from companies whose site includes impressive and attention-grabbing photos. So, adding relevant images is the best of the SEO-friendly content writing tips.

You can also optimize the images of your website by adding keywords in the image files and including ALT tags. It is important to maximize the size of the image as well. If the pictures are too big, then it will take minimum time to load. As a result, it may hurt your SEO rankings.

Therefore, create small images that are SEO-friendly but without compromising on the quality and visibility of the picture.

7. Create Shareable Content

Once you have been able to write SEO-friendly content successfully, then the next step is to make it shareable. The content must be vibrant and exciting so that more people wish to read it.

So, the next tip in the list of SEO-friendly content writing tips is to make sure that your content is shareable. You can take the help of websites like AddThis and ShareThis to include social media buttons to your website. This way, more people can share your content easily.

8. Build a brand

Another most essential tip in the list of SEO-friendly content writing tips is to build a brand. Don’t just write whatever trending over social media without making sure whether it is a piece of news or just another rumor. There is no use in writing absolutely SEO-friendly content if the content isn’t robust enough. Building a brand is nothing but building trust. Build trust among the users over your website.

If people search for your website on the Internet, it means that they trust your website. This lets Google rank your website higher. The more people trust your website, the more they search your website on Google. The more people search your site on Google, the higher Google ranks your website.

9. Make sure your website loads fast

The next tip I have for you in the list of SEO-friendly content writing tips is to make sure your site loads quickly. You may say that times have changed and people are having 4G and 5G phones now, so the speed is not a concern.

Just because they have the devices doesn’t mean they are in an area of the good reception of signals. So, it is always better to make sure that your website loads fast.

According to a survey, nearly 80% of Internet users are mobile users only. But most of the websites available are built for desktops, and when they are accessed through mobile phones, they take a lot of time to load. To avoid this problem, you can design your website by using newly launched MobiFirst technology. By using this, you can enhance the speed of loading of your website on mobile devices.

So, making your site SEO-friendly also demands good site speed.

10. Update your content regularly

The next tip I have for you in the list of SEO-friendly content writing tips is, don’t forget to update your content regularly to make it SEO-friendly. As I said before, there are billions of blogs over the Internet now. Google is tired of ranking all the old and outdated blogs and content.So, if you keep on updating your content, Google considers your blog every time it ranks the websites.

Not only Google, but people are also tired of reading the old content. At an instant, if you are about to write about something, then the chances are there might be tens of articles already published on that topic. So, if you want to keep your readers engaged and make your content SEO-friendly, update your content regularly.

Tools to make your content SEO-friendly

In addition to following the tips stated above, you can use some professional tools which answer our obvious question – How to write SEO friendly content? Even if you hire an SEO Company in India, first make sure it uses at least some of these tools to give you the best results.

SEO Tools :- In addition to following the tips stated above, you can use some professional tools which answer our obvious question - How to write SEO friendly content? Even if you hire an SEO Company in India, first make sure it uses at least some of these tools to give you the best results.

1. SEO Optimization

SEO optimization is one of the important on-page optimization tools. With the help of SEO optimization tools, you will be able to analyze your website or URL address and can have an overview of the various aspects of SEO optimization.

This tool helps you analyze the performance of your planned keywords. You have to include a maximum of five keywords which then will be searched by this tool to inform you how often each of the keywords is used.

2. Hemingway Editor

The Hemingway App is an editor that highlights and corrects grammar, fluency, and sentence structure in order to help your writing read and look better

This  Editor is an increasable tool to do everyday writing tasks. However, it is particularly helpful for reviewing articles for SEO optimization.

With the help of Hemingway Editor tool, you can analyze the articles to find and highlight sentences that are too complex or too difficult to read. The Hemingway Editor tool also lets you highlight examples of passive voice. As a result, you can write more readable articles. This can also increase the frequency of sharing the articles and share them among the best SEO rating.

3. Keyword Density Checker

Keyword Density Checker is another excellent tool that lets you scan the URL address to calculate the frequency of your planned keywords. It helps you a lot if you are writing a great article.

Using the Keyword Density tool ensures that your article is not over-saturated with keywords. It is because keywords should not have more than 1-2% of density.

4. Essay Mama

Essay Mama provides clients with a range of writing services. You can take the assistance of SEO Company in India to create SEO-friendly content for your website.

Readers prefer using clean and correct content. Essay Mama also offers proofreading and editing services and can let you have a proper website format, including images and headlines.

5. Read-Able

Read-Able works similar to Hemingway Editor and judges its ability to analyze the articles based on readability. However, it does not highlight complex sentences, instead gives your text an overall readability score.

With this overall readability score, you will be able to read the page conveniently. If there is a URL address rather than a text, you can enter the URL address for checking.

We hope that this content is useful to you in creating SEO-friendly content. By following these tips and tools to write SEO-friendly content, you can create SEO optimized content regardless of which industry you belong to. Eventually, you will be able to produce content that is both readable as well as shareable.

SEO-friendly content can drive more traffic as well as conversions to your site. Hence, follow these tips and tools to write SEO-friendly content to bring in the best solutions for your site with SEO-optimized content.

6. WordPress SEO Plugins

If WordPress powers your site, then there is good news for you. Most of the tools mentioned above can be accessed in WordPress through WordPress SEO plugins. There are thousands of WordPress plugins available on WordPress, of which most of them are developed by WordPress developers themselves.

SEO plugins like Yoast SEO, Rankmath SEO, are some of the popular SEO plugins that you can add to your WordPress site to take care of your website’s SEO. If you are not sure about which SEO plugin you need to add to your website, check out – Yoast SEO vs. Rankmath SEO.

Technical SEO issues and errors.

Apart from these, another important factor that affects the ranking of your website on Google is Technical errors. The truth is, technical SEO problems can show a negative effect on your rankings. So, if your site has any technical SEO problems, you'll want to find and fix them right away.

Apart from these, another important factor that affects the ranking of your website on Google is Technical errors. The truth is, technical SEO problems can show a negative effect on your rankings. So, if your site has any technical SEO problems, you’ll want to find and fix them right away.

 Here’s how.

Mobile-friendly sites

Firstly, make sure that your site is mobile-friendly. As you might’ve heard, search engines like Google now run on a mobile-first index, which means if your website isn’t optimized for mobile devices, it may not rank good. Fortunately, you can easily test your website’s mobile-friendliness with Google Mobile-friendly test. Just pop in a page from your site, and Google will tell you whether or not your page is mobile-friendly.

ID crawl errors

Next, ID crawl errors. A crawl error means that Google is having trouble indexing all the content on your website and if they can’t index your page, it’s not going to rank. You can easily find out crawl errors in the Google search console using the coverage report

Site speed

Finally, concentrate on improving your website’s page speed. Your site’s loading speed is a definite ranking factor. Now, to be clear, in my experience, the loading speed of your page isn’t going to make or break your rankings. But, in general, the faster your site loads, the better. To correct your website’s loading speed, check out Google’s page speed insights.

Google’s page speed insights give you a benchmark for how quickly your site loads. They also give you some recommendations to help you speed things up. Useful, isn’t it…?

Black Hat SEO

So far, we have seen what to do to be SEO friendly. There are also some things you need to avoid while writing SEO-friendly content strictly. These are called black hat SEO techniques

Before the new Penguin update by Google, a lot of websites used to benefit a lot from these black hat SEO techniques.

So, Black hat SEO is anything that violates search engines’ terms of service.

SEO and Black hat SEO, it’s broken up into two different areas. So, there are link schemes and general black hat SEO stuff. 

Black Hat SEO :- So far, we have seen what to do to be SEO friendly. There are also some things you need to avoid while writing SEO-friendly content strictly. These are called black hat SEO techniques.

So, Black hat SEO is anything that violates search engines’ terms of service.

SEO and Black hat SEO, it’s broken up into two different areas. So, there are link schemes and general black hat SEO stuff. Now, let us take a look into link schemes.

Link Schemes

  • Buying Links
  • Link Exchanges
  • Low-Quality article marketing and guest posting
  • Usage of automation to build links
  • Fake social media links

General Black hat SEO schemes

  • Comment spam
  • Sneaky redirects
  • Trading products for links
  • Trading links for links
  • Linkbait and switch
  • Keyword stuffing
  • Article spinning

Whatever the Black hat SEO technique you use, you can get yourself banned from the respective search engines like Google. So, next time you do something on the Internet, make sure it doesn’t come under the black hat SEO schemes.

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