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Trina Solar, which is one of the leading solar energy solutions provider in India, is moving towards into the household and small-to-medium enterprise (SME) sector after today launching of Trinahome. The news comes on the eve of next week’s Renewable Energy India Expo which has being held in Noida on September 18-20th. Trina Solar is one of the key exhibitor at this year’s show.
“Trina Solar is already number one in India’s solar energy market thanks to the large-scale utility projects, namely solar farms, we have already completed. We have provided solar cells and modules to many developers in India,” says Yin Rong Fang, Trina Solar president of global sales and president of overseas commercial and residential solutions.
According to India’s Ministry of New and Renewable Energy, there was 23.1GW of installed solar energy capacity in India as of 31 July this year. India is also Trina Solar’s second largest market in Asia Pacific after China. “Trina Solar was founded in China in 1997 and has been in India since 2010,” says Yin.
“Now that we have solidified our strong position in the utility segment of the market, we are moving into the household and SME sector with the launch today in India of Trinahome.” Trina Solar India director, Gaurav Mathur, says, “We recognize that B2B (business-to-business) is very different to B2C (business-to-consumer). Prior to today’s launch, we have been working behind the scenes to develop a nationwide customer service network, so we can reach consumers in all the towns and cities in India. This includes even those in the most remote rural areas.”
Mathur says, “This makes it very easy for the consumer, because they know that the whole system is backed by one manufacturer. It also means the components work together seamlessly to provide greater energy efficiency.” “The key benefit of solar energy is you will be more self-sufficient and can reduce your energy bills. Solar energy is also a renewable resource, so it is better for the environment than relying on electricity generated from fossil fuels, such as coal,” he adds.
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