Trina Solar, the global leader in photovoltaic (PV) and
smart energy solutions, has become the first PV manufacturer to have a total of
more than 4GW of modules in India.
Gaurav Mathur, Trina Solar’s India director attributes the achievement to: “Trina Solar’s technical expertise, strong local market knowledge, and relationships.”
“We have come far, from shipping under 15MW of solar
modules for the whole of 2010, our first year in India, to shipping a record
700MW in just one quarter of 2017.”
“India has become a major solar market on the world map.
India recognizes the value of clean, stable and cost-effective solar energy,”
He also says: “The
4GW milestone is a testament to the quality of our sales team in India. Our
team here is technically sound and also works very hard to provide good
customer service and logistics support across all industry segments.”
“We work with developers across the country, although the bigger installations are often in the southern part of the country, in states such as Tamil Nadu and Andhra Pradesh. There are several reasons, why large-scale projects are often in the south, such as the availability of affordable land.”
“We are big in solar farms, as utility-scale solar provides
stability and low-cost energy for local grids. But we are also doing very
unique installations, such as airports and building-integrated photovoltaics,” Mathur
Trina Solar has also seen strong growth in the commercial
and industrial segment.
Mathur says: “Businesses here are keen, with many from the textile, pharmaceutical, chemical, logistics and IT industries installing 50-500kW rooftop and ground-mount installations. Solar is a sensible choice for businesses as grid electricity can be expensive. Energy-intensive businesses in India are also following respected brands like Walmart and Honda in going solar with us, as they want to reduce their reliance on the local grid, ensuring that communities nearby are not affected by their energy usage.”
He says solar energy is feasible for industrial and
commercial businesses in India, because many have a lot of roof space or land
available for solar installations.
Some commercial and industrial companies pay to have a
solar system, while there are others that sign a long-term electricity use
contract with an energy supplier that then pays for the solar system.
“Customers are always price savvy but are also concerned about quality. Owners
and financiers of solar installations are looking more to tier-one
manufacturers such as Trina Solar because we have the reputation, warranties
and bankability ratings.”
“There has been a shake-out in the market where some
tier-two solar manufacturers have effectively exited the market,” he adds.
Besides the utility, commercial and industrial segments;
Trina Solar is also helping households and small businesses to adopt solar by
offering an affordable ‘all in one’ solution, for residential business that
includes the solar modules, inverters and mounting system.
Helena Li, Trina Solar president for Asia Pacific and head
of global module sales, says Asia Pacific including India is a key market for
Trina Solar globally.
The company continues to make inroads into the market by
introducing new high-efficiency modules that combine leading industry
technologies, she says, adding that the company is also offering smart energy
solutions such as TrinaPro, which is an ‘all in one solution’.