Uber is famous for its well-known ideas and initiatives that have shaped many industries today. As the company has made a new deal with the ad-tech company Adomni, there are many interesting things to expect.
Uber has announced recently that they are
planning to place ads on the roof of some of their vehicles. This can be a
successful thing for a company like Uber since this can generate some new
revenue. Adweek reported that Uber made a deal with Adomni, which will
introduce ads to some of Uber’s vehicles in several cities. The implementation
of the new idea will start on April 1st.
Since the drivers will have little to no
control over the ads installed on their vehicles this can lead to some serious
One of the main issues that are predicted to
come from this decision is the interaction with other countries where Uber
operates. As we all know the company is an international business, therefore it
needs to tweak its business practices in each market. One of the biggest issues
is considered to appear in countries that have some kind of restriction on
various industries. One of these countries is Norway. In this particular
market, there’s a restriction on the iGaming industry, which is evidently one
of the biggest consumers of ads. Because of this, Norwegian authorities are
worried that new bookmakers in Norway in 2020 are going to
utilize this feature from Uber and place their advertisements on the vehicles
until the new feature is incorporated into local law. The same can be said
about almost every single country where Uber is present.
It is hard to say how Uber would react, but
Uber has proved in the past that for a certain amount of income, they are ready
to violate some regulations. This can create several problems in many countries
that have specific regulations about advertisements as well.
Before this, uber drivers had the opportunity
to place ad displays on top of their vehicles using third-party companies. This
is the very first time that the company announced that they would use their won
ads. During the initial rollout, it is said that 1,000 vehicles will feature
Also, it was announced recently that Cargo
would go for car-top advertising soon. Cargo is a New York-based startup,
selling snack boxes to passengers. It was founded in 2016 and was offering
products that Uber and Lyft drivers could sell to passengers.
The ad display of Uber will respond to both
location and time. As Adweek wrote, the advertisements will be geofenced and
will also have the ability to sync with other Adomni-managed displays. This
means that you could be seeing all the cars and billboards showing the same ads
at the same time.
Since the company does not own the cars,
drivers would have to get something out of installing the ad displays. As was
reported, drivers in three cities, Phoenix, Dallas, and Atlanta will get $300
to install the displays and additional $100 each week they drive more than 20
hours. It was also said that starting from April 1st, drivers will be paid
according to the hours they drive. It is unknown what kind of displays they
are, and the information about the possibility of damaging drivers cars is also
Lyft is another company that has recently started working with a new company called Halo Cars. They already let drivers earn money by installing rooftop ads on their vehicles.
Uber is not the only company that is
interested in ads. There are several other companies coming up with new ideas
about advertisements. When it comes to international companies it is very
important that they keep in mind the regulations in different countries, since
it could lead to a lot of problems.