Are you looking for affordable ways to take your business to the next level? If you’re an entrepreneur who dreams of global success, there are tools and strategies you can use to reach global markets that won’t cost you excessive time and money.
Expanding your business may seem like a difficult task. But if you leverage affordable resources and tools you can successfully reach a wider audience and take your business to new heights. To assist you we’ve provided 5 tools that can help you achieve your goals so you can take your business international.
- Marketing Tools
You can’t reach a global audience if people don’t know who you are or what your business can offer them. The only way to put your business out there is to market your services or products. There are a variety of marketing tools that automate social media posts and manage customer and company relationships.
Choose specific marketing tools like Mailchimp to help you with email campaigns for promotions or sales. There are also tools to help you create SEO-friendly blogs or affiliate marketing campaigns.
- Research Platforms
Research tools allow you to analyze the behaviors of your target audience. Use platforms like Google Trends to determine the demand for your products or services in specific locations. Other tools like Quartz Atlas give you a massive database of world demographics so you can see how to fill gaps in markets around the world.
Use keyword tools to research what your audience is searching for and how your business can fulfill their specific needs and wants. Insert these keywords into any content you create for your website so you can boost your site’s ranking on Google and increase your online visibility.
- Communication Tools
If you want to reach international waters without spending too much money, then you’ll need the correct communication systems. Consider setting up an online retail phone system so you can connect with customers, business partners, and suppliers abroad at affordable costs.
With the right systems like VoIPs, you can have video conferences with potential investors or partners to expand your business into other countries.
When you do expand your business, you’ll also need ways to communicate with your team across the pond. Make sure you have project management tools to delegate work, keep track of projects, and schedule new tasks.
Utilize social networking sites to advertise your products and services to a wider audience. Facebook, TikTok, Instagram, and LinkedIn are the best social media platforms to connect with anyone and boost your online visibility.
- Translation and Coordination Tools
Your company will most likely need to connect and communicate with people whose first language isn’t English. This means you’ll need to make your website and other online marketing efforts accessible to anyone who doesn’t speak your language.
Consider using multilingual tools to translate your website into the languages of the audience you’re targeting in specific countries. For example, if you intend to sell your products or services in France, make sure your website can be translated from English to French with a click of a button.
Additionally, your customer care and support center should assist in various languages too so there’s no risk of miscommunication. Your support centers should also be able to cater to those in different time zones.
For example, if you’re communicating with people in South Africa, it’s important to know that the country is 7 hours ahead of America. Perhaps you can use automated services to assist those who want to communicate with your team after hours.
- Sales Tools
Your sales team is responsible for bringing in new business and selling your products and services to customers. Typically sales representatives have targets they need to reach so companies can make a profit and pay their bills.
If you want to reach international waters, you’ll need sales platforms that allow you to find leads in various regions. Most businesses use Customer Relationship Management (CRM) platforms to track customer interactions, marketing campaigns, and sales processes.
With the right CRM system, you can manage your sales processes across different countries and regions. You can track lead opportunities and international deals in real-time. CRM systems can also be customized to meet the requirements of international markets.
Final Thoughts
Are you ready to become an international success? Whether you want to expand your business into the UK, France, or Africa, you can reach your goals with the right platforms. Consider using the tools mentioned in this post so you can start reaching a wider audience without breaking the bank.
