Thursday, June 30, 2022
Techiexpert.com
No Result
View All Result
  • Login
  • Register
Exclusive Videos
  • Tech news
  • Startup news
  • Artificial Intelligence
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • Machine Learning
  • Blockchain
  • Social Media
  • Tech news
  • Startup news
  • Artificial Intelligence
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • Machine Learning
  • Blockchain
  • Social Media
No Result
View All Result
TechiExpert
No Result
View All Result

Using Google Analytics to Track Multiple Ad Channels in Purchase Cycle

Srikanth by Srikanth
March 14, 2019
in Data Analytics
Reading Time: 3 mins read
Using Google Analytics to Track Multiple Ad Channels in Purchase Cycle1
10
SHARES
137
VIEWS
Share on FacebookShare on Twitter

Advertising is a tricky business in the online domain precisely because you can never determine where the traffic is coming from in the exact manner. You can never pinpoint a particular ad that prompted someone to buy a particular product as the person may well buy after a definitive period of time and hence, tracing that purchase back to a specific advertisement may seem impossible. However, with Google analytics, it is no longer the most difficult job there is precisely because of the new methods of evaluation of the ad channels.

Hence, if you have advertised in multiple sites, then it is highly likely that the contribution of each site in the final purchase can be measured and valued to ensure that you know if the advertisement at a site is bringing profit or not. While the overview seems simple, the undercurrents are about complex transactions and reports.Using Google Analytics to Track Multiple Ad Channels in Purchase Cycle

Understanding the various reports

There are multiple reports involved in stating the contribution of the various channels of advertising. Multiple sessions are tracked to understand how shoppers interact with these different channels over these sessions and how the interaction varies. The three most important channels are display advertising, social media and Google ads for shopping. There are a few other metrics to consider such as assisted conversions.

It contains the detailed report of direct conversions where the last click happened from the ad as well as assisted conversions where particular ads assisted in this final click. So, once you evaluate direct conversions, you get a clear idea whether a channel is contributing to closing sale or some channels are better at assisting. Now, the other important aspect would be the kind of channels having the most powerful impact.

Gauging the contribution of particular channels

Display and social network channels ten to have the higher percentage in the contribution. Similarly, if Google shopping is coupled with the keyword campaign, then you may discover that it tends to have a higher success rate. You can also group channels according to their sources as well as mediums to discover unusual trends. Ecommerce sites, however, need to tweak some settings to understand the performance of multi-channel marketing campaigns in a comprehensive manner.

For example, you can simply select conversion type as ecommerce to evaluate this scenario. So, you need to forget about the goals so that your transactions can be understood in terms of ecommerce as well as its revenue. Now, evaluate the report of the transactions over the last one month and see how ecommerce websites fared for you. Similar methods can be adapted for diverse kinds of channels. The diversity of the channels is where the complexity begins, but it only shows how marketing is no longer one-dimensional or monolithic, but dispersed and expanding.

Evaluating the traffic reports

Understanding how Facebook ads help in achieving marketing success, you need to evaluate the metric conversion segments. If the last click happened from Facebook or some other social media, then you need to select the particular source through which it happens to see the conversion rate. Google analytics thus provides an intensive understanding of the assisting sales, an unprecedented statistical insight. If the channel seems unproductive and the ROI figure is not worth pursuing, you can easily chuck the channel out of your business plan.

However, the assist figure can reveal startling facts. Often, certain sites which may seem unproductive because of the lack of last clicks, may have high assisting figures. Thus, providing value may not be as obvious as it seems for a channel, and Google analytics is showing the real figures beyond the fog.

Share4Tweet3Share1Pin1

Related Posts

Cyber security trends to watch in 2022
Data Analytics

Cyber security trends to watch in 2022

Review on google data analytics certificate program
Data Analytics

Review on Google Data Analytics Professional Certificate

How to Successfully do a Data Quality Assessment?
Data Analytics

How to Successfully do a Data Quality Assessment

How can Analytics impact everyday life
Data Analytics

How can Analytics impact everyday life?

How Analytics infusion helps in data-driven operations
Data Analytics

How Analytics infusion helps in data driven operations

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Most Read

  • How to Track Someone’s iPhone by Phone Number?

    How to Track Someone’s iPhone by Phone Number?

    340 shares
    Share 136 Tweet 85
  • Top 5 car automation trends to know

    160 shares
    Share 64 Tweet 40
  • What is windows modules installer ? How to Enable/Disable

    1236 shares
    Share 494 Tweet 309
  • Is Parody Coin investment a Good Investment?

    66 shares
    Share 26 Tweet 17
  • Tips to Reduce Your Website Hosting Costs

    871 shares
    Share 348 Tweet 218
  • How to Track Activities an Instagram account?

    82 shares
    Share 33 Tweet 21

Recent Stories

Telemedicine or e-medicine: What is it?

Telemedicine Business
Share4Tweet3Share1Pin1

Hyperlocal marketplace Urvann raises Rs. 3 Cr in Seed Round led by IPV

Hyperlocal marketplace Urvann raises Rs. 3 Cr in Seed Round led by IPV
Share4Tweet3Share1Pin1

Does domain extensions impact SEO standards

Does domain extension impact SEO standards
Share4Tweet3Share1Pin1

Ways Data Analysis has changed customer reward programs

Ways Data Analysis has changed customer reward programs
Share4Tweet3Share1Pin1
  • Terms of use
  • Privacy Policy
  • About Us
  • Contact us
  • Write For Us
  • Cookie Policy

© 2022 All Rights Reserved

No Result
View All Result
  • Tech news
  • Startup news
  • Artificial Intelligence
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • Machine Learning
  • Blockchain
  • Social Media

© 2022 All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Cookie Law Notice
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT