Quick commerce firm Zepto is experimenting with a membership programme, Zepto Pass, to enable users to claim free deliveries and additional discounts to improve user retention and enhance their shopping experience.
Starting at Rs 99, the monthly subscription plan entitles members to unlimited free deliveries on orders above Rs 99 with discounts of up to 20% on orders crossing Rs 299.
The feature is currently available at an introductory price of Rs 19 per month to random users across cities, including Delhi and Kolkata.
Zepto is also looking to float an initial public offering (IPO) by early 2025, making its push for sustainable growth more important than ever.