In-house marketing teams are often occupied with doing multiple tasks almost at the same time: creating valuable and click-worthy content, analyzing ad and website performance metrics, and adapting strategies to the prevailing trends.
Adding to it reaching the target audience effectively can be a bit too much. Luckily, there are clever tools that significantly help to connect marketers with their target audience. One of those tools is a Demand-Side Platform (DSP). So, what is a DSP, and how can it help your marketing team expand its reach?
What Is a DSP?
A DSP can be compared to a command center for digital advertising. It is an AdTech platform that lets you buy ad space across various websites, apps, and social media – all from the convenience of a single interface. This is one huge plus.
Another huge plus of a DSP is that it automates the process through real-time bidding (RTB). This means that in-house marketing teams can buy ad space in an auction-like environment, where they can bid for the best spots and get their ads in front of the right people.
How Can a DSP Improve an In-House Marketing Team’s Reach?
A demand-side platform is way more than just another element in the already-packed marketing toolkit. Thanks to working as one big platform for buying online ad space, a DSP makes it way easier for marketing teams to:
Reach More People
DSPs connect marketing teams to a vast network of ad exchanges and publishers. This means that ads can appear on a large number of websites, apps, and social media platforms, helping the marketing teams reach wider, often discovering new audiences.
Manage Your Campaigns from One Hub
Operating just on one dashboard is super convenient. Why? For example, it makes it easier to keep the brand message consistent, whether the audience is browsing a news website, scrolling through social media, or watching a video.
Target Your Audience More Precisely
Effective marketing isn’t about reaching everyone – it’s about reaching the right people. DSPs are amazing for this task! Using behavioral and demographic targeting, DSP helps marketing teams identify users who are most likely to be interested in the given products or services.
Place your ads in the right context
Thanks to DSPs, online ads are displayed on websites and web pages relevant to a chosen industry. This way those ads are way more appealing to users who are already interested in a given topic.
Get Access to the Instant Auctions
DSPs allow marketing teams to participate in real-time bidding for ad space. This way it’s possible to secure the most valuable placements for a budget. In other words, with DSP it’s way easier to get the best visibility at the right price.
Wapping Up: What Is Demand Side Platform?
In a nutshell, a Demand-Side Platform (DSP) is an AdTech tool that helps marketing teams buy ad space more quickly and often cheaper. It lets marketing teams manage and place ads across various websites and apps, using just one dashboard.
With a DSP, marketing teams can target specific audiences, adjust their bids instantly, and use data to refine their strategies.
