Digital marketing was once considered the wave of the future, and now the future is here. Businesses fight tooth and nail to ensure that their websites rank near the top of search engine results pages (aka, SERP). Of course, the higher your site ranks in search results, the more traffic it’ll be able to generate. This is where search engine optimization (SEO) comes in to play.
Sometimes, small-scale SEO solutions aren’t enough to manage the full scope of your company’s digital marketing needs. If you are managing a site with lots of pages on its site or a large corporation, then you need to step your game up to enterprise-level optimization. Continue reading to learn more about expanding your business and your online presence.
How does Enterprise SEO differ from typical optimization strategies?
Digital marketers and business owners are always looking for ways to increase their business and their site’s ability to bring in new patrons. LinkGraph’s eBook, “The Complete Guide to SEO On-Page Optimization,” is a great source of information for entrepreneurs seeking to learn more about search engine optimization.
One of the things you will learn from the LinkGraph eBook is that it’s imperative that you have an SEO strategy that is scaled to your company’s site. If you’re running a medium to large business or have hundreds of pages of content, then you can’t use the same strategy a startup would.
When you have such a large company or website, managing all of the pages and their rankings can be difficult to do on your own. Luckily, enterprise-level optimization relies heavily on tools that can initiate many SEO and marketing tasks without the need for too many human resources. Automation also cuts down on human error. Optimization and digital marketing campaigns for leading companies can be high-risk and high-reward — this minimizes the potential for human error and maximizes the potential of your website to generate more traffic.
Who is enterprise SEO for?
There are no one-size-fits-all search engine optimization solutions. Your company’s digital marketing and optimization needs are unique, and you must approach digital marketing with that in mind.
If your business is growing or has grown substantially, then you may find that even marketing strategies that worked for you in the past are now ineffective. As your company expands, then you need to bolster your digital marketing and optimization strategies as well.
If your company’s website has close to or more than 1,000 pages, then you need to implement enterprise SEO marketing solutions. When working with a site that has so many pages and so much content, you have to walk a fine line between posting fresh content and updating existing content that’s drawing a lot of interest. Enterprise search engine optimization utilizes automation tools that manage your many pages for you and even refresh the content on a scheduled basis.
What are the benefits of enterprise SEO?
Did you know that organically ranked pages draw more traffic than paid ads? Think about your own online searching habits. If you’re like most people, when you look through search results, you ignore the ads that are at the top of the page in lieu of the organic results under them.
Why? It’s part of the psychology of marketing. Searchers are less trusting of companies that bought their way to the top of a search results page. When a search engine ranked you near the top of their results, it speaks volumes for the credibility of your company and your website.
Many large, national companies do well in general searches, but they don’t tend to fare quite as well when a location is used as part of the search query. For example, if you perform a search for bicycles online, then you will likely get national stores at the top of your results list. If you put in a specific location, then you’re more likely to get local businesses that sell bikes at or near the top of the list. Enterprise search engine optimization can help your large company to rank higher in local searches and further corner your market.