Why Do You Need a Monthly Retainer for Your Shopify Website?

By Srikanth 8 Min Read
8 Min Read
Why Do You Need a Monthly Retainer for Your Shopify Website? 1

You’ve spent too much on freelancers for small jobs, right? There is a way out: monthly retainers. In short, a retainer is when a company and a client agree to work together for a fixed period and price. Customers can book a certain number of hours with the company on a monthly basis, and it usually comes with extra benefits, compared to one-time projects.

It may seem easier to pay for each task separately, doesn’t it? Still, nearly 60% of Shopify businesses have used Shopify monthly retainer services at some point!

Things are always changing in the world of E-Commerce. To keep up, your website needs regular updates. So, an agency retainer could be an excellent choice for your online store.


So, why do so many businesses choose retainers? How do they work? Let’s jump in and find out!

What Exactly is a Shopify Retainer?

Shopify retainers are long-term contracts for services between Shopify store owners and professionals, such as freelancers or agencies. You don’t have to pay hourly rates or hire these experts for one-time jobs. Instead, you pay a fixed price every month to always keep your developers on standby. As a result, you get a regular help with important store-running tasks.

Some of the most common Shopify retainers’ services are:

  • Development: Custom coding, adding apps, and keeping everything working smoothly.
  • Design: Regular updates and improvements to how your store looks.
  • Marketing: Taking care of SEO, ads, emails, and social media.
  • Optimization: Making sure your store runs fast and converts visitors into customers.

With a retainer, you get access to all of these services for a set monthly fee. It’s like having a team of experts taking care of all your store’s needs!

7 Reasons to Choose a Shopify Retainer Service

Shopify retainers are helpful for online businesses in many ways. Here are the seven reasons reason to choose a Shopify retainer service:

1. Get Consistent Support

Your web agency will keep helping you as long as you have a website or marketing retainer package. This is handy for regular updates and maintenance to keep your site running smoothly.

2. Be #1 Client

With a retainer, you’re top priority. Your requests are handled before those of others, so you don’t have to wait in line and get your problems solved quickly.

3. Get Personal Advices

By working closely with your business, a retainer expert can understand your brand and goals better. In other words, you can get personalized help with design, SEO, and other things that will help you improve your online presence.

4. Being Up-to-Date

With a Shopify retainer, your online store keeps gettin better to match market demands. This means your business stays competitive, grows steadily, and stays profitable. A fixed monthly fee covers your service needs, making it easier to budget. Great for businesses with tight finances.

5. It’s Cheap

Hiring a full-time team or doing one-off projects can be expensive. A Shopify retainer gives you access to experts and resources at a lower cost. This makes it easier to keep track of your budget and put resources where they’re needed the most.

6. Flexibility

Retainer packages are flexible and adjustable. Need a design tweak or an accessibility check? You only pay for what you need, when you need it.

7. Peace of Mind

Having experts available when you need them lets you focus on growing your business. Your Shopify Retainer takes care of your store so you can focus on what’s important. They can help you with technical issues or give you strategic advice.

Monthly Retainer vs. Other Models

Let’s say you don’t want to stick to a monthly retainer. So, what other options do you have? Here are a few more popular models:

Project-based Work

Project-based marketing is an option instead of a monthly retainer. This means paying for specific tasks or campaigns by a certain deadline. It works great when you need short-term or extra help, especially if you don’t know how much money you have or if your budget is tight.


Consulting is a good option for businesses that have their own tech staff and simply want an outside perspective. With consulting, you can get expert help in areas like strategy and channel management, and the advice is usually put into action by professionals inside your own company.

Flexible Retainers

Here’s a twist on the traditional retainer model. Instead of locking into a fixed fee for certain hours, flexible retainers offer… flexibility! You still plan ahead and commit to hours, but the agency adjusts the service monthly or quarterly to match your changing needs. That means you won’t have to keep negotiating fees when you change your marketing strategies based on the time of year and your business goals.

Final Thoughts

In short, agency retainer packages are a great deal for web agencies’ clients – you get a regularly updated website or marketing plan. It helps you get along with your agency, which makes things go more smoothly every time. 

Retainers have helped many businesses grow over the years. With a Shopify retainer service, they don’t have to focus on just keeping the revenue coming in; they can put more effort into the business expansion.

Looking for a trusted Shopify retainer? DigitalSuits is your go-to solution for every e-commerce need. It’s perfect for online shop owners looking to improve their Shopify stores with less effort, time, and money spent on unnecessary tasks.

Our experts will give you regular updates and great advice, and you won’t have to do much. Our team does more than just design and development work. We do everything to help your business expand, from helping you come up with a growth strategy to looking after on your website and putting the best practices into place.

Not sure where to start? First, choose the retainer package that works best for your business. Depending on your needs, you can choose between Basic and Standard plans. If none of these plans work for you, you could choose a Custom plan, and we’ll talk about how to make the service fit you.

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