Why is product design so important?

Design as a general concept can lead to attractive opportunities for a company. Its importance is often underestimated, but it can bring some important benefits to a business. The research and prototype stages of the design process can generate new product ideas and allow you to discover the needs and preferences of your customers. Design can then help you turn those ideas into innovative and competitive products and services that are best suited to market demand. You can also use design to make your business processes more efficient and to strengthen your marketing approach.

Design covers much more than just the outward appearance of products or the graphic elements on your website, packaging and marketing materials. It plays a role in virtually every aspect of what most companies do.

In some areas, the importance of design is quite obvious, for example, when a company creates a consistent look across its products, signage, stationery and marketing activities. Nevertheless, design can also be used to benefit your business in a number of less obvious ways. Remember that design is not just about managing your company’s appearance – it’s also about managing your business processes to make them as profitable as possible.

It is preferable to perform a design verification. Look at key areas of your business such as your brand, product and service development, work practices and customer communication, and consider the role design plays in them. There may be opportunities to use design to make your business more efficient and to add value to your products and services for your customers.

Successful companies include design as part of their business strategy from the beginning. That’s because involving design from the start can save you money and lead to a better offer and a better experience for your customers.

Business consultants can guide you in using design wisely. An example of a company that helps with creating product design and design strategy is Miquido.

Why is marketing strategy so important?

In the eyes of the public, the marketing strategy is confused with advertising, promotion or communication, whereas these are only some of its elements. Of course, the objective is to increase sales and market share, but not only. The company’s marketing strategy also aims to build customer loyalty, offer different products and increase motivation and adaptation of the offer.

The marketing strategy is a coordinated corporate approach implemented over the medium or long term to achieve marketing and sales objectives. It is considered one of the key elements of the corporate strategy. It aims to find common ground between supply and demand. On the business side, it integrates new management and marketing technologies, including digital transformation. The implementation of a corporate marketing strategy enables companies to adapt to the requirements of the market in which they operate. It consists mainly in identifying the possible needs of consumers and thus preparing the products to be developed.

In order to effectively adapt supply to demand, but also to fit into the overall strategy of a company, a marketing strategy must be the subject of deep reflection and analysis.

To a large extent, marketing strategy tends towards scale economies and it is less oriented towards organizational synergies. Thus, a successful marketing department must be able to gather a large amount of data concerning the market for the product or service to be sold. This has to be done with the aim of completing the company’s marketing plan.

A good corporate marketing strategy also helps communicate with potential customers. For example, communication marketing helps identify communication assets at a reduced cost. This serves to maintain a relationship with potential customers. Thanks to good marketing advice, the strategic communication plan is improved and this helps convey a professional image, attracting new customers and old. To succeed, the marketing strategy requires well-organized and consistent work over the long term.

What do you mean by motivation of the offer?  A company can adapt its offer, but aren’t they already motivated to make the offer?