Content marketers know that SEO is an important part of any marketing strategy. Unfortunately, too many marketers struggle to find the best use of SEO. Before crafting the marketing plan, it’s helpful to look at SEO insights to make the most out of your content marketing strategy. Companies like Searchengineland can help you maximize your SEO to grow your customer base and increase their loyalty.
Keywords are the bread and butter of SEO strategies. When you know what your audience wants, you can attract them by using the terms they search for. The challenge is discovering what your customers want and building your strategy around those terms.
The easiest way to determine what your customers want is by looking at your website’s most popular search queries. You’ll learn what your customers want and how they end up on your site.
When you use SEO to leverage your content marketing strategy, you can make wise publishing choices. Using content marketing tools like Google Analytics will help you find the content your customers enjoy reading and watching, then make more like it. Look for high numbers of impressions and high SERP rankings. Once you determine what customers enjoy reading, you can send the valuable content to customer emails to boost revenue.
Your competitors are using SEO to leverage their content. If you aren’t following their ideas, then you are missing out on a useful way to maximize your marketing strategies. Check out their keywords and backlinks to determine what works for them, as it should work equally as well for you. Watching your competitors content marketing strategies will also give you new ideas. Never copy them exactly, but use their ideas for inspiration for new content.
When you track and analyze your web traffic, you should be able to find your website’s strengths and weaknesses. If you notice customers leaving quickly, they don’t find your content engaging enough to stick around and read it all. Pay attention to the content that holds customer attention so you can use similar strategies. When customers stick around, they are more likely to make purchases – which is the whole point of any content marketing strategy.
Play around with your content so you can see what happens when you make changes. Are your customers more interested in listicles? Or do they like how-to posts? You’ll never know if you don’t try a little bit of everything. Don’t forget to adjust the local of your call-to-action so you can see which spot delivers the best conversation rates.
When you track SEO to leverage your marketing strategies, you will find out where your customers go. You can track keywords and where they take your customers. Check out your customers’ behavior through your website’s search bar. You should be able to see what keywords move customers around your website, and how much they spend when they get there.