Why sign up forms and passwords drive your customers away

By Srikanth
7 Min Read

The world has never been more connected. The internet has made our world a global village. While this has great benefits, it also comes with a price. The increased connectivity brings with it a significant security concern. This makes authentication most important.


 Most websites ask users to sign up or create an account. Apart from authentication, this also helps to deliver the user a personalized experience. But it also has a downside. Users are becoming tired of creating so many accounts, making them lose interest in your site.

There are numerous reasons why this can happen. Some of the main reasons why creating an account has become so tiresome are listed in this article.

Requires considerable time and effort

People around the world are moving at an unprecedented pace. Everything is available at the touch of a button. There is a never-ending strive towards efficiency. Companies spend millions trying to reduce a few minutes of waiting time. Time has never been more valuable.

 In a life that is so fast-paced, the few minutes spent filling up a sign-up form can be a huge difference. A user would be willing to spend those few minutes only if they find the site worth their time. Usually, sign-up forms are long and require a lot of information.

 Most users tend to shy away from such long forms. Not only do they take time, but they also require significant effort from the user. More often than not, users are very reluctant to put in that effort. They do not consider the site worth the hassle.

Spam in their inboxes

When a user signs up to a website, the first detail collected is their email. Some websites also require users to connect their social media profiles. The website then uses this contact information to send customer newsletters and other promotions. Some websites also post on the user’s social media, such as Twitter or Facebook.

This might lead to spamming of the users’ inboxes. Users are very likely to get irritated when a site spams their email or social media. When a website posts on its behalf on social media, it also spams its contacts. As a result, users tend to avoid creating new accounts for websites.

Fear of data leaks

Cybersecurity has become one of the biggest concerns of the modern world. In the age of IoT, everything is interconnected. Consequently, exposure to hacking and security risks is much greater.

When signing up for a website, a user is required to enter a lot of important personal details. The website may assure the ethical usage of the data. But it is still prone to cyberattacks and data leaks. For example, in April 2020, the credentials for over 500,000 Zoom accounts were found on the dark web.

With creating accounts posing such a risk, users have no choice but to be highly cautious. The risk far outweighs the benefits of creating accounts in most cases.

Hassle of creating and maintaining passwords

Every aspect of our lives has moved online. Whether it is shopping, entertainment, or banking, everything can be done online. This makes it necessary for users to create numerous accounts for each activity. According to a study, the average internet user has more than 90 online accounts.

It is difficult to remember all of these passwords. Consumers resort to using the same password for all their accounts. Did you know that 75% of users discontinue using their account after a password reset? These increase bounce rates exponentially.

Users also tend to use passwords that are easy to remember. This deals a huge blow to the security of their accounts. As a result, it also compromises confidential customer data.

Collection of confidential information

When signing up for a website, a user is typically required to enter some confidential information. This could be their home address, phone number, or credit card information. Without the proper encryption, it is highly probable for this information to get hacked.

 Although each website has its security measures, an attack by a hacker is still highly probable. Customers would not want to place their confidential information at risk. This data not only harms them virtually but does so in real life too. Users are exposed to banking fraud, real-life robberies, and much more.

What is the alternative?

Passwordless logins are the latest development in authentication tools. They let a user manage accounts without creating an account or entering a password. Users still need to authenticate themselves. But they can use easier, safer methods to do so.

There are numerous types of passwordless login systems. Some of the main types are

  • Social/email sign in
  • Biometric scanning (Fingerprint, Iris scanner)
  • Sms-based authentication
  • Multi-Factor Authentication (MFA)

Passwordless logins provide an easier interface without any of the security concerns. They are, in fact, safer than password-based authentication. Passwordless logins also use advanced encryption and tokenization to decentralize access to potential hackers. They are very much capable of serving as not only viable but a better alternative for passwords.


When it comes to passwordless logins, SAWO is the latest, state-of-the-art technology. SAWO uses fast, reliable APIs that are also compatible with many languages. The authentication is biometric, making your website as safe as ever.

 It is just as convenient for the developer as the user. With data autonomy and multi-platform support, SAWO brings security and integration in one go.

Using SAWO, you can bring down your bounce rates by up to 30%. Instead of driving users away with sign-up forms and passwords, improve your customer onboarding rate by 54%.

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