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Marketplaces are changing all the time. New brands are emerging left, right and centre and you have to make sure that your business is keeping up with what customers want. Do you feel like you are falling behind? Perhaps it is time to consider a brand refresh. This can be a good way to keep the foundation of your brand but to take on a new look. Let’s take a closer look at what a brand refresh is and how it may be able to revive your business.
What is a Brand Refresh?
First of all, let’s go over the basics of what a brand refresh is. This is particularly important because a lot of people assume that rebranding and a brand refresh are the same things. But, when it comes down to it, they are actually different and you are going to want to know how they vary.
A brand refresh is about making tweaking and improving your brand image. This can be like giving a room a fresh coat of paint. The room remains the same but it is an improved version that can make it exciting and appealing. This is in contrast to rebranding, This is the process of starting all over again from scratch. You are completely changing how your business appears to an audience.
However, one of the big misconceptions about a brand refresh is that it is easy. It is more than simply using a new font on your logo and calling it a day. Yes, you are able to change your visual branding, but there is going to be a lot of work behind the scenes. This is why a lot of businesses choose to work with a brand design agency such as Recipe Design. They have a team with many years of experience and know what they are doing, which can make the process a lot easier. This includes refreshing your brand so that it stands out in the current marketplace and exciting customers so they are interested in your products and services.
What are the Benefits of a Brand Refresh?
There are many advantages of a brand refresh. Let’s take a look at them so that you can decide whether this is the best step for your business.
Adapt to the Changing Times
Has your business been around for a long time? It is easy to become complacent and maybe you have not thought about updating your brand before. If you are starting to lose customers, this might be a sign that it is time for a brand refresh. This is a way to change your branding and take on a new image. This could be just what you need to adapt to the changing times in your marketplace.
Have a Consistent Image
One problem that we see with a lot of businesses is that they are not consistent when it comes to their branding. In other words, they can confuse customers because they have different logos, themes and looks. This is not going to create a consistent image that customers need to remember your business. So, this is where a brand refresh comes in. This is a way to get everything in line and make it easy for your customers.
There are Fewer Risks
Perhaps you want to change things up with your business but you are not sure how. Rebranding is a long and difficult process and there are a lot of risks that it involves. After all, you are giving your business a total makeover and taking it in a new direction. If this sounds too scary for you, perhaps you would be better off with a brand refresh. There is less risk associated with this strategy but you can still enjoy success with this approach. This includes gaining a new audience.
You Are Able to Grow
If you started as just a small business, you might have been surprised by how fast you made a name for yourself. Indeed, it is fair to say that some people do not expect it and suddenly realise that their business image is not as professional as they want it to be. If this is how you are feeling, you can go through with a brand refresh. This can give you the professional image you are looking for and allow your business to go to the next level. It also means that you can be in line with any new products or services you are offering.
