WinZO, India’s largest vernacular e-sports gaming platform, today announced that it has partnered with more than 600 housewives and school teachers in rural Bharat to empower them by providing a parallel stream of income.
WinZO, backed by Kaalari Capital, offers 30+ games on its App based platform in 10 languages, namely English, Hindi, Bangla, Tamil, Telugu, Kannada, Gujarati, Marathi, Punjabi and Bhojpuri. Interestingly, all the translation done for the app is facilitated by housewives and school teachers across rural India.
The Housewives and school teachers on an average earn 10,000 – 15000 rupees by translating the app and trivia content in different languages. Currently, WinZO Trivia has a database of 5 lakh+ questions, the translation of which is solely driven by Housewives, college students and teachers.
WinZO Games has created a sustainable model to support and boost the gaming ecosystem in India. On the platform, more than 80% of users are using the app in non-English languages. The average time spent by the players on the platform is close to 55 minutes, only 10% of the players are from the top cities of the country.
Commenting on strengthening the online gaming ecosystem Mr. Paavan Nanda, Co-Founder said: ‘Online Gaming as an entertainment category is growing rapidly and with the penetration of mobile phones and internet the traction and usage is just increasing manifold. This reach has opened a lot of opportunities for people residing in rural India. Many of the WinZO users are making their very first entertainment and media transaction on the platform and we aim to strengthen this confidence by adopting a more social and customized content creation for our users’
He further added ‘We as a part of creative economy are looking forward to build a product which has both commercial and cultural value. WinZO further commits to spur the Indian market by acting as an enabler, by providing opportunities for the rich and diverse population of rural India’.
With an aim to strengthen the influencer community, WinZO also started an influencer-focused feature, ‘WinZO Superstar’ across India. Through this, it is inviting the influencers to partner with WinZO. After registering for this feature, these influencers are provided with specific links to promote WinZO on their social media handles for which they are rewarded. WinZO offers these influencer’s opportunities with high-earning potential that varies from Rs. 25,000 daily to Rs 5 lakhs monthly, basis the leader board on the app and other incentives. Many such influencers come from far flung areas of India and are working with WinZO Games as an Influencer and the amount won through the platform has helped them with college/tuition fee etc.
This feature is empowering social media influencers with parallel earning and employment opportunity and has created an innovative and stable incentive channel for these local influencers on a larger scale to support every effort they make to promote the platform. WinZO is helping these micro influencers to grow their reach on their respective social media handles by featuring their content on their app and social handles as well. Currently WinZO has collaborated with 20,000+ such influencers and is building a strong locale around the same.
WinZO has helped these micro influencers to envision the bigger possibilities in life and achieve what they have always dreamt of. Video content of these influencers is featured directly on the app, where they get a chance to garner 70 lakh eyeballs, hence an opportunity to grow with the platform itself.